Press Release

22 PRA Team Members Earn DMCP Certification


Chicago, January 31, 2018 – PRA, Inc., a leader in the business events industry announces 22 of its team members have earned have earned the Destination Management Certified Professional (DMCP) designation by the Association of Destination Management Professionals International (ADMEI), according to Carol Norfleet, CMP, DMCP, Strategic Account Manager, PRA and a Past Chair of the ADMEI Certification and Accreditation Board.

Please join PRA in congratulating the new DMCPs:
Michelle Besu, DMCP,  Regional Sales Manager, PRA South Florida
Erin Bianchi, DMCP, Senior Experience Designer, PRA San Diego
Rita Davidson, DMCP, Director of Business Operations, PRA Nashville
Thuy Diep, DMCP, Senior Experience Designer, PRA Los Angeles
Courtney Fields, DMCP, Event Producer, PRA New Orleans
Kayla Hadley, DMCP, Managing Director, PRA Louisville
Perry Hardy, DMCP, Account Manager, PRA Utah
Cindy Hedstrom, DMCP, Director of Business Development, PRA Arizona
Michelle Lorber, DMCP, Associate Director of Sales, PRA Atlanta
Leah Mariscal, DMCP, Senior Event Producer, PRA San Diego
Katie Morris, DMCP, Senior Regional Sales Manager, PRA Nashville
Rose Ornelas, CTA, DMCP, Senior Experience Designer, PRA San Antonio
Dana Patel, DMCP, Senior Regional Sales Manager, PRA Nashville
Katie Poche, DMCP, Regional Sales Manager, PRA New Orleans
Samantha Reardon, DMCP, Senior Event Producer, PRA Nashville
Eneyda Rodriguez, DMCP, Director, Onboarding & Integration Support, PRA, Inc.
Jessica Roland, CMP, DMCP, Director of Events, PRA San Diego
Alli Shebek, DMCP, National Experience Designer, PRA Strategic Accounts
April Starkloff, DMCP, Event Producer, PRA Chicago
Julia Stout, DMCP, Senior Account Manager, PRA Utah
Melanie Vasquez, CTA, DMCP, Senior Experience Designer, PRA San Antonio/Austin
Stephanie Wright, DMCP, Senior Experience Designer, PRA Chicago

Destination Management professionals who earn their Destination Management Certified Professional (DMCP) designation demonstrate the highest level of knowledge and commitment to the destination management profession. To earn the DMCP designation, an individual must have significant experience in the field, active involvement in continuing education programs and have passed an exam that covers the body of knowledge of all aspects of destination management. This certification is good for five years. Recertification requires continuing demonstration of active involvement in the destination management community and continuing education in all aspects of destination management.

“We place high value on continuing education of our team at PRA. This DMCP certification reinforces PRA’s commitment to developing our team to deliver best in class service to our clients,” commented Tony Lorenz, CMM, Chief Executive Officer, PRA. “We are proud of this team as they achieve this hard-earned and well-deserved certification.”

Norfleet added: “PRA is pleased to be a part of an organization such as ADEMI, which elevates professional standards within our industry, and we salute our valued team members for achieving this highly-coveted designation.” 

The DMCP designation is earned by candidates who demonstrate a level of knowledge and performance within the destination management industry. Requirements for the designation include involvement in the DMC industry for a minimum of three years, and a demonstrated professional level of responsibility and accountability in the fulfillment of destination management programs. Candidates must also pass a written exam composed of situational encounters and DMC experiences in the various functions performed during the planning and execution of programs. Only a select group of individuals earn this certification annually.


ADMEI is the only global non-profit association dedicated to increasing the professionalism and effectiveness of destination management through education, promotion of ethical practices, and availability of information to the meetings, convention, and incentive travel industries, as well as the general public.

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