100 Years of The Broadmoor2019-04-22T18:17:42+00:00

Project Description

100 Years of The Broadmoor

A national investment banking firm approached our company with the desire to create a unique, high-end experience for their employees at one of the top hotels in the country, The Broadmoor. This event needed to be completely original, authentic to the destination, and feature memorable activities.


We were tasked with creating a unique event that was authentic to The Broadmoor. The client wanted the destination to shine throughout their program. In addition, the client was in search of activities that highlighted Colorado Springs – a mostly summer destination. With the program falling in the winter months, we had to think outside of the box to come up with engaging, interactive activities that would be appropriate for that time of year.




Opening Year of The Broadmoor


Up to the challenge, the PRA Colorado Springs team thought outside of the box to ensure the activity options spoke to the destination and crafted an evening event that took guests on a journey through The Broadmoor’s 100 Years! The guests loved all the activities offered, including ice skating at the Olympic Athlete Training Site, a military giveback as well as Yoga classes featuring marquee letters, colorful draping and full-length mirrors. The evening event turned out truly special, as guests were taken on a journey through the history of the Broadmoor. Featuring themed event spaces ranging from Spencer Penrose’s Casino and a Prohibition Speakeasy to the Cheyenne Mountain Zoo, guests got a small peek into what makes The Broadmoor a destination in itself.

Art Deco style signage with historical context in each different “History of the Broadmoor” area

Themed entertainment in each space from birds of prey for the zoo, flapper dancers and an upright piano in the ballroom and whiskey tasting and cigars in the speakeasy

Logo details throughout the event from logo gobos on the floor to custom branded cigar wrappers and branded photo booth prints

“Oh my goodness – we couldn’t have been happier! This was my most favorite collaboration over all of the years I’ve been doing this! The PRA Colorado Springs team was so fantastic to work with – they were full of amazing ideas and great suggestions. They were endlessly patient and flexible. The taste level and quality of materials and rentals was absolutely top notch. We would absolutely recommend PRA to colleagues and industry peers!”

– Jennifer, Vice President

Our work

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