Heather Tofson, CSEP, DMCP

Regional Vice President, Mountains West

Heather has been with PRA since 2006 and has had the opportunity to work from the ground up, which has been instrumental in her success selling and executing the ultimate group experiences for clients visiting from around the World. She began her career with PRA in the Northern California office and now has the pleasure of overseeing the Mountains West Region. Her passion for the events industry is apparent in her award-winning client events, past Presidency of the ILEA-NCC chapter and active involvement in FICP, MPI, SITE and PRA Committees. Outside of the office she enjoys spending time with her husband, Tyler, sons Briggs and Jack and dog, Finley.

Contact: Heather.Tofson@PRA.com

Caplin Lawrence

Regional Director of Experience Design

Caplin joined the PRA family starting in 2016 as an Experience Designer with the Chicago office. With a love for creativity, she applies passion to her work by designing experiences that leave a lasting impression on attendees. She volunteers her time as a member of MPI, holding previous positions on the Board of Directors and as a committee co-chair. With the excitement of joining the PRA Mountains West Region, Caplin brings a unique perspective on ways to showcase the Rocky Mountains and Lake Tahoe. In her free time, Caplin enjoys attending concerts, traveling, trying new restaurants, and time with friends and family!

Contact: Caplin.Lawrence@PRA.com

Aspen Krajewski

Regional Director of Events

Aspen joined PRA as an Account Manager for the Hawaii office in 2015. During her time in the aloha state, she held titles and responsibilities in sales, experience design and event management. After a great three years, she decided to trade-in her surfboard for snow skis and relocate to Colorado. As Regional Director of Events, she is responsible for creating unforgettable experiences for large full-service programs.

Aspen began her event planning career at Texas Tech University while working towards a degree in Restaurant, Hotel and Institutional Management, and comes to PRA with 12 years of event planning experience.  In her free time, Aspen and her husband enjoy being tourists in their own town, exploring the best restaurants, breweries, hiking trails and locals-only spots that make Colorado such a unique destination.

Contact: Aspen.Krajewski@PRA.com

Danielle Dela Paz

Regional Sales Manager

Danielle joined the PRA Denver team in 2022 with rich experience in both hotels and event management. Originally from San Diego, Danielle graduated from San Diego State University with a Bachelor’s Degree in Hospitality and Tourism Management. Upon graduation, she moved to Denver and traded in the beach for the mountains, continuing her career selling two Hilton hotels in Boulder, CO. Danielle has a passion for curating lifelong memories through events and selling memorable experiences. Outside of her career, Danielle has immersed herself into Colorado culture, finding her love for the mountains. When she’s not at work you can find her snowboarding in the winter or hiking in the summer.

Jessica Hamilton (Reisfelt)

Director of Business Development

Jessica Hamilton (Reisfelt) has a true passion for curating unique experiences and making ideas become a reality. In 2011, she began her PRA career in our Northern California office before relocating to the beautiful Rocky Mountain Region! Throughout the years, she has produced award-winning events for Fortune 500 companies, high-touch incentive groups, and city-wide conferences - giving her a well-rounded perspective of every client’s unique needs. As Director of Business Development, she specializes in customer service that nurtures positive, productive relationships with clients. Jessica maintains a big picture philosophy, but keeps a critical eye on the details. Her experience and vision to lead the team to produce events that are memorable and exceed expectations.

Contact: Jessica.Reisfelt@PRA.com

Kendra Bowe

Event Producer

Kendra moved to Denver in 2015 on a whim not knowing this would be her forever home. She is originally from a small town in Massachusetts and moving to a city was a big change! Prior to joining PRA Denver, Kendra enjoyed working in many areas of the hospitality industry, including restaurants, wedding planning, incentive gifting, and the nonprofit sector. Her heart has always belonged to the event world. In her free time, Kendra enjoys exploring the outdoors with her dog Lily, finding new restaurants to try, and spending time with friends.

Samantha Hellings

Event Producer

A new Jersey native, Sam moved to Denver is 2019. Her seasoned hospitality and event management experience includes convention events, nonprofit events, and special events. One of her favorite things about being an event planner is knowing that she has created special memories that will last forever for her clients and attendees. She thrives on bringing unique and creative ideas to the table and seeing them trough to execution. In her free time, Sam enjoys staying active by snowboarding, camping, and hiking.

Kasi Dwyer

Associate Director of Events

As a Colorado Springs native, Kasi loves creating amazing programs and events for those wanting the true Colorado experience. Prior to joining PRA in 2019, Kasi began her event planning career during her time as a student at Colorado College, followed by 7 years of planning fundraising and educational events for nonprofit organizations. In her free time, Kasi enjoys camping and exploring local hot spots with her husband, daughter, and dogs. Contact: Kasi.Dwyer@PRA.com