Danielle Cirami-Gillis to focus on developing strong alliances across all PRA service and solution platforms

PRA, Inc., a leader in the Business Events industry, with the broadest owned network of offices in the Americas, is pleased to announce the company has named Danielle Cirami-Gillis, Vice President of Strategic Partnerships.

In this role, Cirami-Gillis will activate PRA strategic partnerships across all PRA service and solution platforms with a primary focus on aggressively forming and expanding hotel partnerships across the markets PRA serves. She will operate as a sales leader, building on strategic relationships that contribute to the overall PRA growth plan, while developing approaches that ensure strategic advancement of key partners.

Cirami-Gillis brings a strong management background with a proven track record in developing and executing corporate and brand identity initiatives within multiple business sectors. Most recently she served as Vice President, Events and Tradeshows for Northstar Travel Group, a leading B-to-B information and marketing solutions company, serving all segments of the travel industry. It was there she managed 20-plus global events, tradeshows and meetings to introduce business strategies, new product segments and additional sponsorship revenue growth drivers. She also participated in merger and acquisitions through new event, talent and channel partner programs.

Laurie Knapp, Chief Growth Officer, PRA shared: “Danielle is a consummate professional with a proven ability to convert business objectives into well-articulated, branded marketing and sales programs. She has an exceptional track record of leading world-class business events and partnerships to capture market opportunities that deliver accelerated growth.  Her strong background will greatly benefit our business and develop new opportunities for growth in line with our ambitious plan. Danielle will play an important leadership role in our story at PRA, and we are thrilled to welcome her to the team.”

Cirami-Gillis added: “It is an exciting time to join the market-leading PRA team, as the company continues on a path of vibrant growth to redefine this sector of the Business Events industry. There is tremendous opportunity to expand our strategic alliances with partners that share similar values and a high caliber approach to service delivery. I am excited to be part of this exciting chapter at PRA.”

 Cirami-Gillis has been named Connects “40 Under 40” and the recipient of several sales and industry awards. She volunteers with the Site Young Leaders committee and American Cancer Society, while holding memberships with Meetings Professionals International (MPI), Society of International Travel Excellence (SITE), HSMAI and ALHA.