Ariane Coldiron serves as the Chief Executive Officer at PRA, bringing over three decades of leadership and expertise in corporate events, brand experience, and client development. Before joining PRA, Ariane held prominent executive roles at industry-leading organizations, including her most recent position as Senior Vice President, Corporate Events, at Production Resource Group, where she strengthened the company’s presence in the corporate events sector. During her tenure at Freeman, including her position as Senior Vice President, Brand Experience, she led account direction, spearheaded strategic initiatives, and collaborated with a diverse array of clients, from Fortune 500 companies to emerging market leaders. 

Ariane’s professional journey also includes influential roles at renowned agencies such as Jack Morton Worldwide and InVision Communications. Throughout her career, she has earned recognition as a thought leader in the industry, frequently sharing her insights at events like the Corporate Event Marketing Association (CEMA), powered by PCMA, and the Experience Marketing Summit (EMS), produced by Event Marketer magazine. Known for her results-driven leadership approach, Ariane fosters innovation and collaboration to deliver exceptional outcomes for clients. 

Ariane, a graduate of both George Washington University and Mount Vernon College, holds dual bachelor’s degrees in International Relations and U.S. Public Policy. 

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Bringing 20 years of global sales leadership from the hospitality and business event management sectors to the organization, Laurie joined PRA in 2017 as the EVP of Global Sales and Marketing.

Laurie has extensive experience building, managing and leading high-performance sales teams in competitive markets.

Laurie earned a BS in Hotel Administration from the University of Nevada-Las Vegas.

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Coming to PRA in 2018 most recently from luxury design house HOLLY HUNT, Sara brought a rich understanding of the same type of entrepreneurial spirit, quality expectations and client focus upon which PRA has thrived through the years.

Sara earned an MA in Psychology from Northwestern University and completed her undergraduate course of study with a BS in Psychology, Sociology and Anthropology from Albion College.

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Michael brings more than twenty years of experience in executive management to the PRA team. In his role as Senior Vice President, Business Operations, Michael is responsible for developing and implementing business strategies to support company initiatives while creating synergies and leveraging opportunities throughout the PRA system.

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Danielle brings a strong management background to PRA with a proven track record in developing and executing corporate and brand identity initiatives within multiple business sectors. Most recently she served as Vice President, Events and Tradeshows for Northstar Travel Group, a leading B-to-B information and marketing solutions company, serving all segments of the travel industry. It was there she managed 20-plus global events, tradeshows and meetings to introduce business strategies, new product segments and additional sponsorship revenue growth drivers. She also participated in merger and acquisitions through new event, talent and channel partner programs.

In this role, Cirami-Gillis will activate PRA strategic partnerships across all PRA service and solution platforms with a primary focus on aggressively forming and expanding hotel partnerships across the markets PRA serves. She will operate as a sales leader, building on strategic relationships that contribute to the overall PRA growth plan, while developing approaches that ensure strategic advancement of key partners.

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