Meet PRA, the leading destination management company
PRA is a business event management firm that delivers unique experiences that move hearts, minds and businesses forward.
The market is looking for a change in the way our sector delivers. We are systematically expanding our reach to deliver compelling experiences with you.
We’ve been busy in our transformation of PRA. With the momentum of a 40-year running start in driving positive industry change, we’re evolving, elevating and scaling our business to serve you. Enabled by a comprehensive technology platform and standards, PRA delivers consistency and ease of your experience with us.
As the broadest owned network in the Americas, we’re growing our capabilities, and acquiring leading teams who share our client focus, values, culture and thirst for transformative business experiences.
Together we support you as one unified brand built on: Passion. Reach. Authenticity.
Our passion resides in our creative ideas and attention to every program detail—and in the joy we feel in working with you in places we love. We do whatever it takes as we support many of the world’s most respected brands.
Our reach comes through the deepest and most experienced team in our industry. We deliver differentiating expertise in every destination we serve, broadly across North America and the rest of the world.
Our authenticity lives in open communication, loyal partnerships and our promise to harness the power of a unique and local experience to make your business events—and you—wildly successful, again and again.
Experience the newly expanded, market-leading PRA. We deliver transformative business events Anywhere.
"I could not have asked for a better partner in planning and executing a program of this caliber and scope. Each event was planned with great care, detail and ownership. The PRA team members were personally invested in each event. They made these events successful from the beginning planning stages...to the conclusion of the program. I think they are some of the best professionals I have ever worked with. They are rock stars!"
-Simon, Software Company
PRA was founded in Southern California in 1981, when destination management was a relatively new sector within the business events industry. Patti Roscoe, an industry pioneer, created Patti Roscoe & Associates (PRA) to lead this emerging area of in-person professional experiences.
By delivering exceptionally successful events facilitated by industry-leading service, PRA grew rapidly over the years. PRA opened new offices across the United States to meet the demand of its fiercely loyal clients while cultivating a dedicated team of regional event experts driven by the shared values of humility, intensity and ownership, all of which are alive and well at PRA today.
In 2007, PRA became AlliedPRA after joining with Allied Europe, a leading global destination management firm. After several years of in-market European event experience, AlliedPRA returned its core business focus to North America.
In 2016, AlliedPRA acquired DSC, a leading event management firm in the Rockies. In 2017, CI Capital, AlliedPRA management and an exclusive Board member group acquired AlliedPRA. Additional acquisitions quickly followed in New York (Briggs) and Nashville (Destination Nashville).
In 2018, with a headquarters move to Chicago, AlliedPRA became centrally located, and closer to clients and team members throughout North America. Later in 2018, AlliedPRA updated its brand identity to again reflect an innovative heritage of excellence, industry-leading transformation and strategic growth – the new PRA, now denoting Passion. Reach. Authenticity.
Today, PRA continues to expand capabilities and join forces with other like-minded firms—through acquisition and strategic partnerships around the globe—to deliver exceptional experiences anywhere its clients want to go, all powered by robust financial resources, best in class technology, and the most passionate and experienced business event management team in the industry.
Additional destinations in Africa, Asia, Canada, Europe, Iceland, Latin America, and the Middle East are serviced by our strategic partners.