Celebrating the Life & Love of Dean Altvater
Please join us as we come together to reminisce, laugh, and share stories about a man who embraced the world with open arms, an inquisitive mind, and a remarkably generous heart. Bring your memories, your affection, and your recollections of Dean—an explorer, a visionary thinker, a mentor to many, and a friend to all.
If you have any questions, please contact Jordan Kusiak at jordan.kusiak@pra.com. She’ll be glad to assist you.

When
Wednesday, April 23, 2025 from 4:30 to 6:30 PM
Where
The Lotte Palace at 455 Madison Ave, New York, NY 10022
Imagine Lotte New York Palace as a person, and you’d see Dean. Similar to the hotel, Dean embodied an elegant charm mixed with contemporary style. The Palace beautifully marries its storied past with present-day luxury, just as Dean balanced timeless wisdom with new insights. Whether marveling at the hotel’s gorgeous architecture or remembering a conversation with Dean, both encounters are unforgettable.
We extend our gratitude to the leadership team at Lotte New York Palace. Their generosity is deeply appreciated, as is their vast knowledge, consistent excellence, and unwavering commitment to enhancing the guest experience.
Wayfinding
The hotel’s entrance is located on 50th Street between Park and Madison Avenues.
Pass through the grand courtyard of The Villard Mansion, a stunning architectural masterpiece that whispers tales of New York City’s illustrious past, and make your way to the Madison Room. Dean’s lifelong partner, Guillermo Martinez, Laurie Knapp, Chief Growth Officer at PRA, along with many colleagues and friends, will welcome you.
Delicious hors d’oeuvres, Dean’s signature martini, and other cocktails will be offered.
Wednesday, April 23, 2025
Let’s honor a life fully lived and a soul deeply cherished. Please upload your memories of Dean with your reply so that we can remember and celebrate them together.
Kindly RSVP by April 21, 2025.
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