Seattle

Seattle balances lush landscapes, vibrant culture, and innovation in motion. Our local team blends insider know-how, a love for the unexpected, and seamless execution to bring the Emerald City’s spirit to every moment, making your event feel as alive and original as the city itself.

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Next begins with:

Local expertise opening the door to Seattle’s hidden gems, from Pike Place treasures to waterfront escapes and creative  arts districts

Thoughtful design that brings the city’s natural beauty and inventive energy to life with  effortless delivery

PRA’s nationwide network offering scale, consistency, and care

Gayle Klein

Regional Vice President, Northwest
- Gayle.Klein@pra.com
Gayle Klein serves as Regional Vice President for Northern California and Seattle at PRA, and brings nearly two decades of leadership experience across the hospitality, event production, and technology sectors. Known for her strategic vision and client-focused approach, Gayle specializes in building strong teams, driving operational excellence, and delivering exceptional event experiences.

She began her career with leading hospitality brands including Fairmont, Four Seasons, and Kimpton, where she excelled in conference services and catering. Her ability to manage complex programs and deliver seamless, high-impact events positioned her as a trusted partner to both clients and internal teams.

Gayle has since expanded her expertise into event management, technology, and design, taking on executive roles that demanded strategic planning, custom proposal development, live presentations, and integrated marketing initiatives. Her collaborative leadership style and passion for mentoring have empowered countless professionals across various levels of the industry.

Originally from Canada, Gayle holds honors degrees in Communication Studies and Sociology from Wilfrid Laurier University, and a Master’s degree from the University of Western Sydney in Australia. Returning to the San Francisco Bay Area, a place she has called home for over thirteen years, Gayle is passionate about elevating PRA’s presence in the Northern California and Seattle Region through innovation, community engagement, and her enduring commitment to excellence in the events industry.
Zorianna Smith, CMP, DMCP

Regional Director of Experience Design
- Zorianna.Smith@PRA.com
Zorianna began her career in destination management in 2004 in San Diego. Over the last 18 years, Zorianna has coordinated events ranging from 50 to 13,000 guests, giving her the experience to understand client needs and achieve high customer satisfaction every time. After returning to her native Bay Area and joining PRA in 2009, she has worn a variety of hats from Sales, to Marketing, and Creative Design, allowing her to develop a well-rounded set of skills benefiting her clients and her team.

Recently, she was an integral part of developing the Central Creative Team at PRA which has elevated our creative services. In her current role, Zorianna lead the team of Experience Designers for the West Region, using her decades of destination and experience design knowledge to design programs that showcase the best of the best for our clients.

Zorianna is a familiar face in the event industry through, serving on the Board of the Northern California Chapter of Meeting Professionals International (MPI) and as President of the Northern California Chapter of Professional Convention Management Association (PCMA).

Outside of work, you will find her enjoying the multitude of outdoor activities and fun day trips in the Bay Area with her three kids, Sawyer, Stella & Lake, as well we her husband, Adrian.
Daeja Vogensen

Regional Director of Events
- Daeja.Vogensen@PRA.com
Growing up in Wine Country, Daeja Vogensen realized early on how crucial tourism and travel is to communities. During college at California State University, Chico, Daeja nabbed a coveted internship with PRA in 2018. As her intern period came to end, the PRA team recognized her natural ability and passion for the industry and did not want to lose her. Thankfully, the feeling was mutual! Daeja’s ability to stay organized and calm during stressful situations is one of her greatest strengths, and it was proven during a 20,000-person transportation event for a holiday party. As she recalls, “The two-day event was by far total madness but so worth every long night and no sleep. Nothing beats standing on a curb with your team and guide staff all night long!”

When Daeja isn’t making sure thousands of people are getting to their destination on time, you’ll find the California native taking day trips to Bodega Bay or wine tasting through the Dry Creek Valley, cheers’ing with friends and family!
Angela Hofford, DMCP

Associate Director of Business Development, Global Sales
- Angela.Hofford@PRA.com
Angela joined PRA in 2000, jumping in as an account manager in the Arizona office and embracing every learning and growing opportunity along the way. Excelling in her prior PRA roles as sales manager, director of sales, and interim general manager, she is now enjoying her assignment in business development as part of the Global Sales team. She’s passionate about strategizing for sales success, maximizing “luck”, and realizing efficiencies.
Kaarin Keil Borel

Event Manager
- Kaarin.Keilborel@pra.com
Kaarin Borel was born and raised in Seattle and is passionate about dispelling the rumor that its always raining here. It With over 15+ years of experience orchestrating corporate and community events, she is focused on building strong realtionshios and creating quality and unique events that showcase the beauty of the PNW.
Michael Costa

Senior Vice President, Business Operations
LinkedIn
- Michael.Costa@PRA.com
Michael brings more than twenty years of experience in executive management to the PRA team. In his role as Senior Vice President, Business Operations, Michael is responsible for developing and implementing business strategies to support company initiatives, while creating synergies and leverage opportunities throughout the PRA system.

In Their Words

“From the proposal process to onsite execution, it was clear that PRA prioritized our company’s goals and objectives. I have never trusted a DMC more to deliver flawlessly and with such confidence in getting the job done.”

Brittany Fiore

Commonwealth Financial Network

Conferences & Events Planner