Zorianna began her career in destination management in 2004 in San Diego. Over the last 18 years, Zorianna has coordinated events ranging from 50 to 13,000 guests, giving her the experience to understand client needs and achieve high customer satisfaction every time.  After returning to her native Bay Area and joining PRA in 2009, she has worn a variety of hats from Sales, to Marketing, and Creative Design, allowing her to develop a well-rounded set of skills benefiting her clients and her team.

Recently, she was an integral part of developing the Central Creative Team at PRA which has elevated our creative services.  In her current role, Zorianna lead the team of Experience Designers for the West Region, using her decades of destination and experience design knowledge to design programs that showcase the best of the best for our clients.

Zorianna is a familiar face in the event industry through, serving on the Board of the Northern California Chapter of Meeting Professionals International (MPI) and as President of the Northern California Chapter of Professional Convention Management Association (PCMA).

Outside of work, you will find her enjoying the multitude of outdoor activities and fun day trips in the Bay Area with her three kids, Sawyer, Stella & Lake, as well we her husband, Adrian.

Contact: Zorianna.Smith@PRA.com