Suzanne Hackman

Regional Director of Sales

Suzanne Hackman grew up in Gainesville, Florida. She attended the University of South Florida in St. Petersburg, Florida, where she obtained her Bachelor of Science in Business Administration. She began her hospitality journey working part time in room service, at the Renaissance Vinoy Resort while she was in college, and fell in love with both hospitality and the St. Petersburg area, where she currently resides. Suzanne held sales manager positions for Radisson Hotels, and Adams Mark Hotels and Resorts before being hired as a Senior Sales Manager at Tradewinds Island Resorts in 2000. In 2005 she was hired as a Sr. Sales Manager for Visit St. Peter/Clearwater, was promoted to the Director of Meetings and Conventions in 2007, and promoted again in 2018 to Vice President of Business Development. Suzanne is a member of SITE Fl & Caribbean, and served on the board for four years, she is a Certified Destination Management Executive (CDME) and is active in both MPI and PCMA. Contact: Suzanne.Hackman@PRA.com

Erica Seidman

Associate Director of Business Development

For as long as she can remember, Erica Seidman has enjoyed making others happy, which makes hospitality a perfect career choice for her. The California native started on the social side of events directly after graduating from University of California, Santa Barbara, then continued into the hotel world, most recently at the JW Marriott Miami Turnberry. She recalls an especially memorable moment when, after Erica spent hours stringing hundreds of votives from 50’ tall trees, a bride walked into her reception and called it a fairytale. The praise doesn’t get much higher!

Though she was an incredibly successful hotelier, Erica was ready for a change and found what she was looking for with us. “PRA South Florida opened the doors to everything I truly love about hospitality sales: collaboration, creativity, passion, reach, and authenticity all with one goal in mind:  to create cutting edge transformative business experiences for the client,” she says. Erica has all of the best qualities of a sales person. Her approach is in creating a relationship and always looking out for what is best for her clients. She is an analytical brain with a creative side, which allows her to dream big and make it happen.

When she does get time outside of the office, you’ll most likely find Erica with her family and friends, getting in some retail therapy or bending it like Beckham on the soccer field.

Contact: Erica.Seidman@PRA.com

Heather Brown, CMP, DMCP

Regional Vice President

Heather Brown, CMP, DMCP, began her DMC career with PRA in 2013, but has been serving the Chicago and Midwest event and hospitality market since 1999. Her position as Regional General Manager allows her to share her intense passion for our industry with both her team and her clients. Heather knows that the key to creating unique and one-of-a-kind experiences is true collaboration and partnership. With numerous events under her belt, one of her favorite experiences was the 2012 Chicago Summit. Heather led the team who partnered with the White House to plan and execute a very successful NATO Working Dinner for President Obama and the NATO delegates. Heather has served on the MPI-CAC Board of Directors since 2017 and has had the honor of receiving both the Eleanor H. Woods Supplier of the Year Award and the Chapter Leader of the Year Award. As the current Chapter President Elect, she oversees the Chapter’s Diversity and Equity initiatives and is honored to be elected to this very important leadership role. Heather has been featured on the BizBash Most Influential Event Professionals list and has won the PRA Pillar Award for Serving with Passion. Her love for the industry is only surpassed by her devotion to her big boisterous family and insanely hilarious friends.

Contact: Heather.Brown@PRA.com

Jessica James

Regional Sales Manager

Jessica James joined PRA Southeast in 2022. As a Certified Meeting Planner, she brings significant depth and breadth of experience from more than a decade of specializing in the Hospitality, Tourism and Business events industry. Driven by a passion for building client relationships, Jessica cherishes opportunities to draw from her background in Corporate, Association and Social markets to exceed client expectations. Jessica most recently worked at The Boca Raton, leading the Resort’s luxury lifestyle activities, entertainment, and special events. Prior, Jessica spent 8 years at The Walt Disney Company where she executed events across five convention centers, world-renowned theme parks and waterparks. Out of many spectacular events, an exclusive evening party for 800 people in Magic Kingdom with a custom firework show over Cinderella’s castle remains a standout experience.

Rob Bell

Regional Director of Events

Born and raised in South Miami, Rob immersed himself into the DMC industry in 1999 after a tenured career in the airline industry. Rob’s versatility comes from his diversity of experience over the years such as traveling the world as a Travel Director and managing the functional operations and sales for a large statewide DMC in Miami. He moved to Chicago in 2007 and is excited to be back “home” in the Southeast Region as the Regional Director of Events. Rob spends his off time with family and friends and has become quite the cook after an extensive amount of time at home during the pandemic!

Barbara Pellizzon

Experience Designer

Barbara was born and raised in Italy and moved to Florida in 2004. Because of her diverse background and extensive travel experience Barbara’s open-mindedness and natural curiosity guide her through the variegated world of DMC. Her natural skills and passion have always driven her towards the hospitality and travel industry where she began learning the trade first in Europe (Italy and UK) and then in the US, where she worked at The Walt Disney Company and later also opened and ran her own Italian restaurant. Barbara is a foodie and a wine connoisseur as well as a team player and never ceased to learn a new skill every day. South Florida is her home now, she loves the beach and the outdoors where she spends most of her weekends with her daughter.

Melanie Torres

Experience Designer

Melanie was born and raised in Orlando, FL and has been surrounded by tourism and hospitality her whole life. A career in the meetings and events industry was just the right fit for her. Melanie graduated from University of Central Florida with a Bachelor’s degree in Event Management in May 2021. She has always had a passion for creating memorable experiences for others and she is so excited she gets to do that every day with PRA. Outside of work, Melanie loves taking her 65 lb “puppy” to the beach to swim or the hiking trails… she is definitely a proud dog-mom!

Nicole Warshowsky

Experience Designer

Nicole Warshowsky comes to us with a background in public relations and social and corporate event planning, focusing on delivering quality and top-notch service. She has successfully planned high-end events for Fortune 500 companies, government entities and international embassies. She focuses on executing her client’s goals by listening to their needs and turning their vision into a reality. Her attention to detail, ability to handle multiple projects, and creativity skills all coincide to make her a key team member at PRA.