Erica Seidman

Regional Sales Manager

For as long as she can remember, Erica Seidman has enjoyed making others happy, which makes hospitality a perfect career choice for her. The California native started on the social side of events directly after graduating from University of California, Santa Barbara, then continued into the hotel world, most recently at the JW Marriott Miami Turnberry. She recalls an especially memorable moment when, after Erica spent hours stringing hundreds of votives from 50’ tall trees, a bride walked into her reception and called it a fairytale. The praise doesn’t get much higher!

Though she was an incredibly successful hotelier, Erica was ready for a change and found what she was looking for with us. “PRA South Florida opened the doors to everything I truly love about hospitality sales: collaboration, creativity, passion, reach, and authenticity all with one goal in mind:  to create cutting edge transformative business experiences for the client,” she says. Erica has all of the best qualities of a sales person. Her approach is in creating a relationship and always looking out for what is best for her clients. She is an analytical brain with a creative side, which allows her to dream big and make it happen.

When she does get time outside of the office, you’ll most likely find Erica with her family and friends, getting in some retail therapy or bending it like Beckham on the soccer field.

Contact: Erica.Seidman@PRA.com

Tess Ristaino

Senior Experience Designer

With her creative brain and friendly disposition, Tess Ristaino is someone you want on your team! Tess’ background in events and hospitality has given her a great foundation in the business event world, and she credits her success to an outgoing personality and exceptional organizational skills. As an Account Manager, Tess enjoys collaborating with her clients to pull together all of the pieces of their program so the final product meets all of their specific needs. The Florida State University alumna rarely misses a game day, but if it’s off-season, you can most likely find her spending her weekends with her family and friends or out trying a new restaurant for brunch. 

Contact: Tess. Ristaino@PRA.com

Erica Lewis

Regional Sales Manager

Erica joined the PRA family in 2021 with an extensive background in both sales and event operations, most recently in the cruise sector. She is greatly respected for her ability to foster relationships, making it her mission to ensure every client’s program needs and expectations are surpassed. Her knowledge and passion for South Florida, along with her creativity and attention to detail, make her a perfect fit her clients at PRA. Contact: Erica.Lewis@PRA.com  

Jessica James

Regional Sales Manager

Jessica James joined PRA Southeast in 2022. As a Certified Meeting Planner, she brings significant depth and breadth of experience from more than a decade of specializing in the Hospitality, Tourism and Business events industry. Driven by a passion for building client relationships, Jessica cherishes opportunities to draw from her background in Corporate, Association and Social markets to exceed client expectations. Jessica most recently worked at The Boca Raton, leading the Resort’s luxury lifestyle activities, entertainment, and special events. Prior, Jessica spent 8 years at The Walt Disney Company where she executed events across five convention centers, world-renowned theme parks and waterparks. Out of many spectacular events, an exclusive evening party for 800 people in Magic Kingdom with a custom firework show over Cinderella’s castle remains a standout experience.

Rob Bell

Regional Director of Events

Born and raised in South Miami, Rob immersed himself into the DMC industry in 1999 after a tenured career in the airline industry. Rob’s versatility comes from his diversity of experience over the years such as traveling the world as a Travel Director and managing the functional operations and sales for a large statewide DMC in Miami. He moved to Chicago in 2007 and is excited to be back “home” in the Southeast Region as the Regional Director of Events. Rob spends his off time with family and friends and has become quite the cook after an extensive amount of time at home during the pandemic!

Melanie Torres

Experience Designer

Melanie was born and raised in Orlando, FL and has been surrounded by tourism and hospitality her whole life. A career in the meetings and events industry was just the right fit for her. Melanie graduated from University of Central Florida with a Bachelor’s degree in Event Management in May 2021. She has always had a passion for creating memorable experiences for others and she is so excited she gets to do that every day with PRA. Outside of work, Melanie loves taking her 65 lb “puppy” to the beach to swim or the hiking trails… she is definitely a proud dog-mom!

Nicole Warshowsky

Experience Designer

Nicole Warshowsky comes to us with a background in public relations and social and corporate event planning, focusing on delivering quality and top-notch service. She has successfully planned high-end events for Fortune 500 companies, government entities and international embassies. She focuses on executing her client’s goals by listening to their needs and turning their vision into a reality. Her attention to detail, ability to handle multiple projects, and creativity skills all coincide to make her a key team member at PRA.

Brian Vadeboncoeur

Event Producer

Brian joins the PRA team with over 20 years of event experience. He has spent most of his career in convention centers located in Providence, Boston and Fort Lauderdale creating various events from small intimate functions to tradeshows with attendance surpassing 35,000 attendees. He also worked for a Fortune 500 company overseeing all the corporate events in North America. His experience brings a lot of creativity, not only in creating memorable events, but also with budgeting and logistics. Brian relocated to South Florida several years ago and enjoys spending his spare time on the beach, biking and participates in a local volleyball league.