Project Description

Celebrating Country’s Biggest Night

We designed an unforgettable trip for a VIP group of 100 guests centered on country music’s biggest night: The Country Music Association (CMA) Awards. The shining star of this two-day trip was the welcome reception on arrival night, complete with three custom rooms, transforming an exhibit hall setting.

Challenge

Design a trip to Nashville, centered around Country Music’s biggest night, The CMA's. Welcome top current and prospective clients to Music City. Help them discover what draws groups to Nashville, time and time again.

100

Attendees

21

Performances at the CMAs

Solution

Revolve the two-day trip around one of Nashville’s largest events, the Country Music Awards, to make for a memorable visit.

Three custom rooms created within an exhibit hall

Exciting welcome reception on arrival night

Country’s biggest night

“I think you have special magical powers . . . you seem to make each CMA even better than the year before!! Thank you both for everything you did – such an amazing 48 hours. I still can’t believe it’s over already!  Tuesday night was the BEST PARTY EVER! The décor brought me to tears (literally) and the staff/service was incredible. So much time and planning go into these events – way more than our weekly meetings I know. I appreciate you both more than you know. Thank you for making us look good and creating an event that makes our clients fall in love with us!!”

- Client, National Hotel Partner

Our work

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