Press Release

Ismael Monroig, JR. Joins PRA as Southeast Regional Vice President

PRA Welcomes Ismael Monroig, Jr. as Southeast Regional Vice President

CHICAGO, June 10, 2024 – PRA, a leader in the Business Events industry, is pleased to welcome Ismael Monroig Jr. as Regional Vice President, leading the Southeast teams in the Orlando and South Florida markets. Monroig will focus on strategic planning and implementation, revenue generation, developing client relationships and team leadership. In addition, as a member of the PRA Business Management Team, Monroig will play an integral role in developing and implementing key initiatives.

With over 20 years of experience in the hospitality space, Monroig brings an impressive list of achievements to PRA. His broad range of experience in hotel leadership, business strategy and account management compliment his sales leadership having previously served as General Manager for several hotel properties in South Florida. In addition to hotel sales and corporate consulting, Monroig also led the Hotel Contract Services division for Encore Event, first as Regional Vice President and later serving as Vice President of Strategic Account Management.

As an integral part of the South Florida business community, Monroig serves as a member and affiliate of numerous industry boards. He brings a wealth of experience with deep connections to industry partners, which will benefit PRA as the company continues its strategic growth plans in the southeast region.

“Ismael is a driven business strategist and sales leader with a proven ability to drive results, build lasting relationships with valued clients, elevate business operations and lead teams to success,” shared Michael Costa, PRA Senior Vice President, Business Operations. “His extensive hotel experience and destination knowledge serving a wide variety of clients visiting the Florida region will greatly benefit clients in customizing event strategies to meet their business needs.  His leadership will help drive key growth strategies and new business development throughout the region. Ismael is a welcome addition to our Southeast region and will surely compliment the amazing talent we have in place with our Orlando and South Florida teams.” 

Clients and industry associates can connect with Ismael Monroig, Jr. on LinkedIn or directly at

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