Country Concert on “The Lawn”
A worldwide beverage company was in search of an innovative idea to re-vamp their annual sponsorship event of a country awards program. The largest sponsor of this awards program, this evening event had to make an impression. We completely transformed a hotel ballroom into a rustic, country concert experience featuring an interactive lawn space, special brand touches and a live concert!
An annual reception and concert in Las Vegas, this event had to be unique and present a “wow” factor. With participants ranging from bottlers, to distributors and customers, this sponsorship evening needed to impress.
Square Footage of The Venetian Resort
We transformed The Venetian Resort ballroom into “The Lawn”, a one-of-a-kind concert experience featuring Clint Black as the headliner. A rustic country theme, complete with a park space, food truck facades, marquee and festival lighting, and interactive games provided the ideal country backdrop for this energetic concert experience.
60’ x 40’ interactive “lawn”complete with AstroTurf, cornhole, food truck facades and lounge groupings.
Oversized custom marquee lettering on truss
Unique branding from farm tables with galvanized cut-outs for bottles to a custom can entryway
“This was hands down the best event we’ve ever had! The program was a success and received raving reviews! Thank you for your hard work!”
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