Project Description

Country Concert on “The Lawn”

A worldwide beverage company was in search of an innovative idea to re-vamp their annual sponsorship event of a country awards program. The largest sponsor of this awards program, this evening event had to make an impression. We completely transformed a hotel ballroom into a rustic, country concert experience featuring an interactive lawn space, special brand touches and a live concert!


An annual reception and concert in Las Vegas, this event had to be unique and present a “wow” factor. With participants ranging from bottlers, to distributors and customers, this sponsorship evening needed to impress.




Square Footage of  The Venetian Resort
obstruction-free ballroom


We transformed The Venetian Resort ballroom into “The Lawn”, a one-of-a-kind concert experience featuring Clint Black as the headliner. A rustic country theme, complete with a park space, food truck facades, marquee and festival lighting, and interactive games provided the ideal country backdrop for this energetic concert experience.

60’ x 40’ interactive “lawn”complete with AstroTurf, cornhole, food truck facades and lounge groupings.

Oversized custom marquee lettering on truss

Unique branding from farm tables with galvanized cut-outs for bottles to a custom can entryway

“This was hands down the best event we’ve ever had! The program was a success and received raving reviews! Thank you for your hard work!”

– Client

Our work

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We would love to work with you wherever you’d like to host your next business event.

Please complete the RFP fields so we can move quickly to start creating a proposal filled with unique and creative event ideas that will meet your program objectives and participant needs. Keep an eye out for our response, which we will send as soon as possible.

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