Project Description

Delivering Outstanding Education + Networking in a Digital Environment

In partnership with the International Trademark Association, PRA produced a highly-attended and successful digital engagement for the association’s annual meeting of members, creating engagement opportunities between exhibitors and attendees.

Challenge

When INTA pivoted from an in-person meeting to a virtual environment, they needed a consultative partner to help the organization navigate various technology platform options and best in class engagement strategies.

3,420

Attendees

85%

Participation Rate

4 Technology Platforms

1 Integrated Experience

virtual trivia

Solution

The PRA One Smooth Stone (OSS) team used a consultative approach and strategic insights to construct and produce a highly interactive digital engagement with education tracks, networking opportunities, an extensive virtual exhibit center and hospitality building that would not only be successful but deliver solid results.

Registered attendees had 85% participation rate

4 technology platforms that integrated to create one cohesive attendee experience

47 presentation broadcasts by 203 presenters

40 INTA education sessions

31 social networking digital experiences

54 exhibit booths

3 hospitality buildings with 23 live events

15 corporate meetups

digital broadcast event Copyright PRA, Inc.

“You, and the teams you assembled, helped us execute an incredible meeting with innovative solutions. You introduced us to new technologies and coached us on the best delivery of a virtual meeting compared to an in-person event. It truly was the best show ever.”

-INTA Meeting Team

Our Work

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