Project Description

Digital Mixology Masters

When a large financial company was forced to cancel its in-person event, they reached out to PRA to deliver a digital experience to reward and engage attendees in a unique and interactive way. The PRA Digital team went into action creating a virtual margarita mixology class with ingredients sent to participant’s homes to stir up one darn good margarita!

Challenge

With a short turnaround time and quick pivot, PRA had to source the most optimal platform, partner with the host hotel staff, curate a box of mixology items and create a digital experience production in less than three weeks.

300

Online Attendees

Solution

With its strong hotel partnership in place, PRA quickly created an engaging and interactive experience to delight the senses and reward the participants, bringing the team together virtually for an evening of fun! We also were able to promote the upcoming meeting to ensure participants saved the date for the next incentive. A win-win!

300 boxes, mixes, limes, salt and more delivered to attendees’ homes

Multisensory touchpoint incentive

75 hours of package assembly 

One very satisfied group of participants!

“PRA’s resilience and willingness to pivot in the ever changing COVID environment was second to none. While some might not think they need to engage a DMC in the digital space, I found their involvement to be more important than ever. Their creativity and quality remained as we transitioned from in-person to digital. I appreciated their quick turnaround times and flexibility in presenting multiple options that worked within our budget. From concept to completion, I fully trusted PRA to help deliver a successful program.”

-Maritz Meeting Planner

Our Work

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