Bring your event back to simpler times, and take a walk down memory lane with the hottest trend in events – nostalgia marketing experiential activations.

Whether it is triggered by a photograph, a treasured possession, a childhood favorite dessert or familiar smell, nostalgia evokes a particular sense of time or place.

What is Nostalgia Marketing?

Nostalgia marketing is the strategy of tapping into positive, familiar concepts from previous decades to build trust for new ideas and reinvigorate modern campaigns.

A heavy emphasis on nostalgia marketing continues to unearth everyone’s happiest childhood memories. Pulling inspiration from restaurants, food, TV shows, retail and entertainment, some of America’s favorite brands are capitalizing on this trend that’s guaranteed to put a smile on your attendees’ face.

Tap into positive, familiar concepts from previous decades to build trust for new ideas and reinvigorate modern campaigns. In other words, associate experiential activations at your event with something that attendees already love and have fond memories of and your event will be one that’s remembered for the ages.

Be kind and rewind, grab some double-stuffed oreos. Your attendees will think it’s 2007 all over again. Let’s do this!