Lake Tahoe

Lake Tahoe is where sapphire waters meet mountain majesty, and where the next unforgettable moment begins. Our Tahoe team brings insider knowledge of the Sierra Nevada’s hidden wonders, paired with creativity, to design experiences that feel both effortlessly serene and distinctly inspired.

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Next begins with:

Local expertise that uncovers unique venues from lakeside escapes to mountain trailheads

Imaginative event design infused with Tahoe’s relaxed elegance and natural beauty

PRA’s nationwide network ensuring every detail flows with scale, consistency,  and precision

Gayle Klein

Regional Vice President, Northwest
- Gayle.Klein@pra.com
Gayle Klein serves as Regional Vice President for Northern California and Seattle at PRA, and brings nearly two decades of leadership experience across the hospitality, event production, and technology sectors. Known for her strategic vision and client-focused approach, Gayle specializes in building strong teams, driving operational excellence, and delivering exceptional event experiences.

She began her career with leading hospitality brands including Fairmont, Four Seasons, and Kimpton, where she excelled in conference services and catering. Her ability to manage complex programs and deliver seamless, high-impact events positioned her as a trusted partner to both clients and internal teams.

Gayle has since expanded her expertise into event management, technology, and design, taking on executive roles that demanded strategic planning, custom proposal development, live presentations, and integrated marketing initiatives. Her collaborative leadership style and passion for mentoring have empowered countless professionals across various levels of the industry.

Originally from Canada, Gayle holds honors degrees in Communication Studies and Sociology from Wilfrid Laurier University, and a Master’s degree from the University of Western Sydney in Australia. Returning to the San Francisco Bay Area, a place she has called home for over thirteen years, Gayle is passionate about elevating PRA’s presence in the Northern California and Seattle Region through innovation, community engagement, and her enduring commitment to excellence in the events industry.
Zorianna Smith, CMP, DMCP

Regional Director of Experience Design
- Zorianna.Smith@PRA.com
Zorianna began her career in destination management in 2004 in San Diego. Over the last 18 years, Zorianna has coordinated events ranging from 50 to 13,000 guests, giving her the experience to understand client needs and achieve high customer satisfaction every time. After returning to her native Bay Area and joining PRA in 2009, she has worn a variety of hats from Sales, to Marketing, and Creative Design, allowing her to develop a well-rounded set of skills benefiting her clients and her team.

Recently, she was an integral part of developing the Central Creative Team at PRA which has elevated our creative services. In her current role, Zorianna lead the team of Experience Designers for the West Region, using her decades of destination and experience design knowledge to design programs that showcase the best of the best for our clients.

Zorianna is a familiar face in the event industry through, serving on the Board of the Northern California Chapter of Meeting Professionals International (MPI) and as President of the Northern California Chapter of Professional Convention Management Association (PCMA).

Outside of work, you will find her enjoying the multitude of outdoor activities and fun day trips in the Bay Area with her three kids, Sawyer, Stella & Lake, as well we her husband, Adrian.
Rachelle Lo Duca

Senior Regional Sales Manager
- Rachelle.LoDuca@pra.com
Born and raised in the San Francisco East Bay area, Rachelle Lo Duca’s love for local California offerings started early. She grew up day-tripping to roadside restaurants and going to 49er and Giants games, and it was ultimately her interest in California’s past that led to a college degree in History! You can’t deny a natural gift though, and realizing she was born a planner with creative tendencies, Rachelle found her path leading into the bridal world. Her ability to connect with people combined with her creative mind started her successful career producing dream weddings. Branching out into corporate events, Rachelle found her way into the DMC world and hasn’t looked back! Rachelle brings her attention to detail, creativity, customer service, and local perspective to every event. Her goal is that her clients enjoy spending time in our destinations as much as she enjoys living here!

When not crafting engaging corporate events, Rachelle loves to bake and is always on the quest to achieve the perfect sugar cookie. She is happiest on a beach or in Disneyland and with her friends and family.
Abbey Schnitzius

Event Manager (Tahoe)
- Abbey.Schnitzius@PRA.com
Abbey is a Lake Tahoe native with a passion for creating unforgettable events. Having explored 55 countries, she considers Lake Tahoe one of her favorite places, making her an expert on the area. Abbey’s journey into event production began while studying cinematography and live video production overseas. An experienced sailor and industry professional, Abbey joined PRA in 2017, was promoted to Event Producer in 2021, and became an Event Manager in 2024. Her love for culture, people, and adventure gives her a unique ability to plan memorable experiences. When not producing events, she’s likely sailing Lake Tahoe, hiking, or skiing with her husband, Trevor.
Daeja Vogensen

Regional Director of Events
- Daeja.Vogensen@PRA.com
Growing up in Wine Country, Daeja Vogensen realized early on how crucial tourism and travel is to communities. During college at California State University, Chico, Daeja nabbed a coveted internship with PRA in 2018. As her intern period came to end, the PRA team recognized her natural ability and passion for the industry and did not want to lose her. Thankfully, the feeling was mutual! Daeja’s ability to stay organized and calm during stressful situations is one of her greatest strengths, and it was proven during a 20,000-person transportation event for a holiday party. As she recalls, “The two-day event was by far total madness but so worth every long night and no sleep. Nothing beats standing on a curb with your team and guide staff all night long!”

When Daeja isn’t making sure thousands of people are getting to their destination on time, you’ll find the California native taking day trips to Bodega Bay or wine tasting through the Dry Creek Valley, cheers’ing with friends and family!
Michael Costa

Senior Vice President, Business Operations
LinkedIn
- Michael.Costa@PRA.com
Michael brings more than twenty years of experience in executive management to the PRA team. In his role as Senior Vice President, Business Operations, Michael is responsible for developing and implementing business strategies to support company initiatives, while creating synergies and leverage opportunities throughout the PRA system.

Your Essential Guide to Mountain Events

Looking to engage teams in a whole new way? Download our free mountain guidebook and learn how to:

Transform mountain destinations into powerful program experiences
Tap into year-round activities—from alpine adventure to fireside connection
Leverage PRA’s local expertise for seamless planning in any terrain

Download now

In Their Words

“Everything was fantastic from first contact to execution. The team was quick to respond and help facilitate all my questions leading up to the event. Then, our tours went off without a hitch. I was so grateful to have PRA on my side!”

Gabby Hoffmann

TD SYNNEX

Event Planner