Associations & Tradeshows

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Think beyond the booth and leave a lasting impression. PRA helps organizers, sponsors, and exhibitors design audience-led activations in conjunction with (ICW) programs and turn show presence into revenue, relationships, and measurable results.

Whether you’re an organizer growing sponsorship or an exhibitor building pipeline, we deliver proven expertise in designing tradeshow events to help you achieve your exact goals.

72%
of attendees Say interactive experiences make a brand more memorable
64%
of attendees desire emotional connection through storytelling
45%
of attendees connect more to a brand when they attend a satellite event

What PRA Offers

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Transparent Pricing

No hidden fees ever, just straightforward a la carte menus with clear savings
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White Glove Service

From VIP pickups to venue sweeps, expect PRA to deliver efficient, top-of-the-line luxury service
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Confidentiality

You and your guest’s privacy is important. PRA never shares personal or sensitive brand data
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Measurable Value

Enjoy pre-negotiated savings with PRA’s longstanding local and venue partnerships

Location Intelligence that Pays Off

Right market, right venues, right strategy. We account for access, cost structures, venue and labor guidelines, and visitor behavior, so that your attendance holds and budgets stay predictable.

Location Intelligence that Pays Off Team

ICWs & Activations People Want to Attend

Coordinate moments to fit the agenda. From executive dinners and buyouts to micro-theaters and demo bars, we time experiences to show hours and create reasons to meet, then feed that energy back to the floor.

ICWs & Activations People Want to Attend Team

Sponsorship Opportunities Unlocked

Attract sponsors from outside your core industry to maximize reach and relevance. From on-floor concepts to satellite events, we create programs that appeal to non-traditional sponsors while resonating with the audience.

Sponsorship Opportunities Unlocked Team

Location Intelligence that Pays Off

Right market, right venues, right strategy. We account for access, cost structures, venue and labor guidelines, and visitor behavior, so that your attendance holds and budgets stay predictable.

Location Intelligence that Pays Off Team

ICWs & Activations People Want to Attend

Coordinate moments to fit the agenda. From executive dinners and buyouts to micro-theaters and demo bars, we time experiences to show hours and create reasons to meet, then feed that energy back to the floor.

ICWs & Activations People Want to Attend Team

Sponsorship Opportunities Unlocked

Attract sponsors from outside your core industry to maximize reach and relevance. From on-floor concepts to satellite events, we create programs that appeal to non-traditional sponsors while resonating with the audience.

Sponsorship Opportunities Unlocked Team
In Their Words

“It was great to work with PRA. We really appreciate the extra lengths you went to onsite to ensure our event ran smoothly despite the challenges caused by the weather.”

Sian Doran
George P Johnson
Producer

Turn Presence into Performance

With PRA, you get destination expertise, audience-first design, and budgets you can defend. This means exhibitors see traffic, sponsors see stronger returns, organizers strengthen their authority, and attendees get the face time they expect. Plan trade shows that work harder for you and the audience.