About Us

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Where Your Next Begins

For 40+ years, leading brands have trusted PRA to design business events that connect, inspire and
deliver measurable impact.

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Collaborative Visionaries

More than event management, we help you co-create what’s next.
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From Complexity to Clarity

Enabling seamless experiences that
move people and brands forward,
no matter the destination.
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Ingenuity in Action

Pairing deep local insights with innovative thinking, we help you push past limits.
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Shaping Impact
Beyond Events

At PRA, we believe every event is an opportunity to create positive change. That’s why we proudly support PACT-USA in the fight to end human trafficking, and why our larger sustainability and social impact efforts are built around the United Nations Sustainable Development Goals. 

From reducing carbon and working toward zero waste, to supporting the American Forest Foundation, diversifying our supplier network, and championing equity, diversity, and inclusion, we’re excited about the progress we’ve made and the impact still ahead. For us, it’s all about advocating.

See how we’re taking action

People

Events are part of our DNA, but it’s our people who make them extraordinary. With curiosity, creativity, and care, we bring fresh ideas to every destination and every client partnership.
Get to know us

Leadership

Our leaders champion collaboration and inspire big thinking. They pair industry know-how with bold vision, shaping a culture where ingenuity thrives and people always come first.
Meet our leaders

Careers

Passionate about creating what’s next? Join PRA. From account management to event production, we offer opportunities to grow, collaborate, and shape the future of destination events.
Explore opportunities
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Connection for 
Every Destination

With 32 home teams across the U.S., we’re both local insiders and national partners. Wherever your story unfolds, we pull the details together, making each experience seamless, authentic, and impactful.
Get in touch
In Their Words

“Everything was fantastic from first contact to execution. The team was quick to respond and help facilitate all my questions leading up to the event. Then, our tours went off without a hitch. I was so grateful to have PRA on my side!”

Gabby Hoffmann
TD Synnex
Event Planner

Four Decades of Redefining What’s Next

1980s

Founded with Vision

Industry pioneer Patti Roscoe reimagined destination management as experiences that inspire and connect, laying the foundation for PRA.

1990s

Growing Through Franchises

PRA opened its first franchise offices, planting the seeds for a nationwide presence that would fuel decades of growth. 

2000s

Expanding Our Reach

PRA grew nationwide, opening new offices and forging international partnerships that broadened our expertise.

2010s

Building Momentum

With acquisitions and a move to Chicago, PRA strengthened its network and capabilities while staying true to creating seamless, unforgettable experiences.

Today

Leading What’s Next

With 32 U.S. offices and global partners, PRA continues to push boundaries, driven by collaboration, ingenuity, and a visionary spirit.

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Associations & Memberships

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Awards & Recognitions

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Best Event $200,000 and under

PRA earned top honors at ADMEI’s Achievement Awards for Best Event, recognized for bold creativity, flawless execution, and exceptional destination management.

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Best Event with a Social Responsibility or Inclusivity Component

The Allie Awards honored PRA in the Best Corporate Event category, celebrating excellence in Georgia’s live events industry while supporting scholarships and professional growth.

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List of America’s Fastest-Growing Private Companies

PRA earned a coveted spot on Inc. magazine’s prestigious Inc. 5000 list, celebrating the nation’s fastest-growing private companies and standout innovators in the event management industry.

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Site Crystal Awards

Known as the highest honor in incentive travel, PRA proudly received the SITE Crystal Award, recognized for delivering unforgettable programs that inspire teams, boost engagement, and drive powerful business results.

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Top 25 DMC Spotlight

PRA, once again was named a top DMC by Special Events Magazine, honoring our deep destination expertise, trusted local partnerships, and decades of delivering authentic, immersive experiences for business events worldwide.

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Best DMC

For nine consecutive years, PRA has earned the prestigious title of Best DMC by Stella Award honoring our excellence, innovation, and trusted service in delivering impactful, world-class events across North America.

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Hall of Leaders

PRA Founder Patti Roscoe was inducted into the EIC Hall of Leaders, celebrating her visionary leadership, trailblazing impact, and generous contributions that helped shape and elevate the global events industry.

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Smart Women
in Meetings

Kristi Cline earned the Smart Women in Meetings Visionary Award for bold leadership, inventive strategy, and redefining luxury events with future-focused creativity that inspires unforgettable experiences and industry innovation.

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Special Events Magazine

PRA Production rocked the Top 50 list from Special Events Magazine—recognized for dazzling global event magic, creative chops, and trendsetting vibes that keep us (and our clients) ahead of the curve.

Latest News

Michaela Foley Named PRA Regional Vice President
Press Release

Michaela Foley Named PRA Regional Vice President

PRA announces the appointment of Michaela Foley as Regional Vice President based in New York City. This strategic move reinforces PRA’s commitment to delivering exceptional clients experiences and deepening its footprint in one of the world’s most dynamic markets.

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Melanie Hohman to Head Up PRA Production Services
Press Release

Melanie Hohman to Head Up PRA Production Services

PRA annoucnes Melanie Hohman has been named Vice President, PRA Production Services, based in Chicago. A seasoned production executive with over two decades of experience, Hohman joins PRA to lead and expand its production services.

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IMEX and PRA Deepen Longstanding Partnership to Power IMEX America
Press Release

IMEX and PRA Deepen Longstanding Partnership to Power IMEX America

PRA, a recognized leader in the Business Events Industry, is pleased to announce that it has strengthened its partnership with IMEX, the largest trade show for the global meetings, events and incentive travel industry.

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Let’s Create What’s Next

Wherever your brand’s story needs to unfold, PRA takes you there. Let’s uncover the next era of unforgettable events together.

Let's Connect