
Jon Odom
Regional Vice President
Meet the team ready to imagine and deliver what’s possible.
Regional Vice President
Over the last 20 years, Jon has built a fulfilling career in the hospitality and live event space. He took a brief hiatus from his Texas roots to obtain a degree in Theatre Production from Arizona State University while gaining practical vocational experience in the hotel and resort industry, making him no stranger to the ballroom or stage. Jon still delights in the excitement of when months of planning transforms a vision into a flawless event. He and his wife of 12 years spend much of their free time as volunteer coaches and instructors for their four outgoing and energetic kids.
Regional Director of Sales
Jenna Herzog is a seasoned executive in global events, with decades of expertise in corporate event sales, design, and execution for leading companies across various industries. Known for her data-driven strategies, creative vision, and operational excellence, she has led high-performing teams and managed complex event portfolios. Jenna specializes in delivering impactful, large-scale programs that drive client engagement, enhance brand presence, and generate lasting value.
Originally from Malibu, California, Jenna now lives in Dallas, Texas, with her family. Outside of work, she enjoys attending live music concerts and cooking for friends and loved ones.
Regional Director of Events
Kelly Kelly (yep, that’s really her name, she married into it), originally from Seattle, has always had a passion for designing, creating, and executing memorable events and guest experiences. With over 18 years of experience in events, Kelly has designed and produced everything from an intimate wedding and social gather to large-scale brand activations, tours, conventions, and sales meetings. Her expertise lies in her strong attention to detail and her ability to think creatively and effectively in a high stress environment. She began her career with PRA in the Denver office and now is an instrumental player for the Texas/NOLA team as the Regional Director of Events.
Outside the office Kelly and her husband spend most of their time chasing around their new little one and two dogs. You can also find her trying out new wineries in hill country and on Sundays watching her Seahawks win.
Regional Sales Manager
Kendall is an experienced professional with a robust background in hospitality, event planning, and destination management. With several years in the industry, Kendall has developed a keen eye for detail, a passion for creating memorable experiences, and a strong track record of success in organizing weddings and high-profile events. Her expertise in client relations, logistics, and coordination has made her a sought-after partner for seamless and unforgettable celebrations. Whether managing a wedding or curating a large-scale corporate event, Kendall brings creativity, professionalism, and dedication to every project.
Event Producer
Maddie is an event professional located in San Antonio, Texas. Her favorite part of the event planning process is seeing the client’s vision come to life. Prior to working for PRA, she managed event venues, starting when she was earning her degree at Northern Arizona University. She is detail-oriented and loves being on site with her clipboard in hand. She loves collaborating with her colleagues and working as a team to pull off impressive programs. Maddie is also a Certified Tourism Ambassador. When she is not working, you can find her reading, spending time with family and friends, and taking walks with her fiancé and dog.
Senior Experience Designer
With a passion for creating unforgettable experiences and a wealth of expertise in the dynamic world of event planning, Rose stands as a seasoned professional with over 10 years of experience in the hospitality industry. Rose’s unique ability to blend creativity with strategic planning ensures that each event is a masterpiece tailored to exceed client expectations. Her superpower? Attention to detail. Rose’s dedication shines through in every program, creating inspirational and immersive experiences!
Regional Director of Experience Design
Texas-raised, Sydney discovered her passion for events while attending Texas A&M University, studying Tourism and Event Management (Whoop!). Beginning her career as a Coordinator for PRA, Sydney has successfully advanced and evolved in her role, now overseeing the Experience Design team for the Texas New Orleans Region. Her journey with PRA has exposed her to a diverse array of programs, cultivating a high skill set in the creative zone. Her keen eye for detail and flair for design transforms unique ideas into unforgettable experiences. Sydney’s passion and commitment to excellence ensure that every event creates moments that leave a lasting impact. In her spare time, you can find Sydney cooking new recipes, cheering on the Dallas Stars, or traveling with friends and family.
Senior Event Producer
Jennifer Yager has been in the hospitality industry for 20 years, from hotel sales to catering social and corporate events. However, her passion is the operations side of events and enjoys bringing unique and exciting visions to life with each new Program! From innovative build outs to full venue buyouts, she thrives in the diverse events that she oversees. She graduated from the University of Hawaii with a Culinary Arts degree and while she no longer works in commercial kitchens, she still enjoys cooking and hosting for friends and family whenever she has an opportunity. She recently married in 2023 and when she is not working, she enjoys traveling the world, working in the garden and running marathons!
“PRA was fantastic to work with from the pre-planning through the execution of the event. The entertainment and decor suggestions were perfect for my event. They provided numerous entertainment options giving me a variety to choose from.”
Looking for suggestions or inspirations? We’ve included some of our recent clients’ selections—sure to please both first time visitors and returning aficionados. Please share your event objectives in the form below to get started.
Dallas is Texas boldness at scale.
Give your event global flavor and Texas-sized ambition.
Set your agenda to its own eclectic rhythm in Austin.
San Antonio surrounds your program with the charm of the River Walk and the legacy of the Alamo.
This Panhandle gem blends the l/c with entrepreneurial spirit.
A borderland powerhouse where military, culture, and commerce drive collaboration.
Capture the spirit of Texas heritage and today’s innovation.
A top-ranked meeting destination where historic charm meets world-class hospitality.
This riverside retreat offers unique venues and authentic Texas spirit.
A thriving business hub with upscale venues and innovative culture.
We would love to work with you wherever you’d like to host your next business event.