Seattle

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Seattle balances lush landscapes, vibrant culture, and innovation in motion. Our local team blends insider know-how, a love for the unexpected, and seamless execution to bring the Emerald City’s spirit to every moment, making your event feel as alive and original as the city itself.

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Next begins with:

Local expertise opening the door to Seattle’s hidden gems, from Pike Place treasures to waterfront escapes and creative  arts districts

Thoughtful design that brings the city’s natural beauty and inventive energy to life with  effortless delivery

PRA’s nationwide network offering scale, consistency, and care

Gayle Klein

Regional Vice President, Northern California & Seattle
- Gayle.Klein@pra.com
Gayle Klein serves as Regional Vice President for Northern California and Seattle at PRA, and brings nearly two decades of leadership experience across the hospitality, event production, and technology sectors. Known for her strategic vision and client-focused approach, Gayle specializes in building strong teams, driving operational excellence, and delivering exceptional event experiences.

She began her career with leading hospitality brands including Fairmont, Four Seasons, and Kimpton, where she excelled in conference services and catering. Her ability to manage complex programs and deliver seamless, high-impact events positioned her as a trusted partner to both clients and internal teams.

Gayle has since expanded her expertise into event management, technology, and design, taking on executive roles that demanded strategic planning, custom proposal development, live presentations, and integrated marketing initiatives. Her collaborative leadership style and passion for mentoring have empowered countless professionals across various levels of the industry.

Originally from Canada, Gayle holds honors degrees in Communication Studies and Sociology from Wilfrid Laurier University, and a Master’s degree from the University of Western Sydney in Australia. Returning to the San Francisco Bay Area, a place she has called home for over thirteen years, Gayle is passionate about elevating PRA’s presence in the Northern California and Seattle Region through innovation, community engagement, and her enduring commitment to excellence in the events industry.
Zorianna Smith, CMP, DMCP

Managing Director
- Zorianna.Smith@PRA.com
Zorianna began her career in destination management in 2004 in San Diego. Over the last 18 years, Zorianna has coordinated events ranging from 50 to 13,000 guests, giving her the experience to understand client needs and achieve high customer satisfaction every time. After returning to her native Bay Area and joining PRA in 2009, she has worn a variety of hats from Sales, to Marketing, and Creative Design, allowing her to develop a well-rounded set of skills benefiting her clients and her team.

Recently, she was an integral part of developing the Central Creative Team at PRA which has elevated our creative services. In her current role, Zorianna lead the team of Experience Designers for the West Region, using her decades of destination and experience design knowledge to design programs that showcase the best of the best for our clients.

Zorianna is a familiar face in the event industry through, serving on the Board of the Northern California Chapter of Meeting Professionals International (MPI) and as President of the Northern California Chapter of Professional Convention Management Association (PCMA).

Outside of work, you will find her enjoying the multitude of outdoor activities and fun day trips in the Bay Area with her three kids, Sawyer, Stella & Lake, as well we her husband, Adrian.
Michael Costa

Senior Vice President, Business Operations
LinkedIn
- Michael.Costa@PRA.com
Michael brings more than twenty years of experience in executive management to the PRA team. In his role as Senior Vice President, Business Operations, Michael is responsible for developing and implementing business strategies to support company initiatives, while creating synergies and leverage opportunities throughout the PRA system.

In Their Words

“From the proposal process to onsite execution, it was clear that PRA prioritized our company’s goals and objectives. I have never trusted a DMC more to deliver flawlessly and with such confidence in getting the job done.”

Brittany Fiore

Commonwealth Financial Network

Conferences & Events Planner

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