Zorianna Smith, CMP, DMCP

Managing Director

Zorianna began her career in destination management in 2004 in San Diego. Over the last 18 years, Zorianna has coordinated events ranging from 50 to 13,000 guests, giving her the experience to understand client needs and achieve high customer satisfaction every time.  After returning to her native Bay Area and joining PRA in 2009, she has worn a variety of hats from Sales, to Marketing, and Creative Design, allowing her to develop a well-rounded set of skills benefiting her clients and her team.

Recently, she was an integral part of developing the Central Creative Team at PRA which has elevated our creative services.  In her current role, Zorianna lead the team of Experience Designers for the West Region, using her decades of destination and experience design knowledge to design programs that showcase the best of the best for our clients.

Zorianna is a familiar face in the event industry through, serving on the Board of the Northern California Chapter of Meeting Professionals International (MPI) and as President of the Northern California Chapter of Professional Convention Management Association (PCMA).

Outside of work, you will find her enjoying the multitude of outdoor activities and fun day trips in the Bay Area with her three kids, Sawyer, Stella & Lake, as well we her husband, Adrian.

Contact: Zorianna.Smith@PRA.com

Rachelle Lo Duca

Regional Sales Manager

Born and raised in the San Francisco East Bay area, Rachelle Lo Duca's love for local California offerings started early. She grew up day-tripping to roadside restaurants and going to 49er and Giants games, and it was ultimately her interest in California’s past that led to a college degree in History! You can’t deny a natural gift though, and realizing she was born a planner with creative tendencies, Rachelle found her path leading into the bridal world. Her ability to connect with people combined with her creative mind started her successful career producing dream weddings. Branching out into corporate events, Rachelle found her way into the DMC world and hasn’t looked back! Rachelle brings her attention to detail, creativity, customer service, and local perspective to every event. Her goal is that her clients enjoy spending time in our destinations as much as she enjoys living here! When not crafting engaging corporate events, Rachelle loves to bake and is always on the quest to achieve the perfect sugar cookie. She is happiest on a beach or in Disneyland and with her friends and family.

Contact: Rachelle.Munoz@PRA.com

Lauren Stafford

Regional Sales Manager

Lauren is an energetic and wildly creative Event Planner known for bringing a fresh approach to planning and executing high profile events in San Francisco and the Bay Area. She has expertly planned, assisted, and executed 600+ events over 7 years, with strengths in project planning, logistics, and team management to bring client’s visions to life. As a natural people leader, Lauren is repeatedly recognized for delivering memorable client experiences, receiving fast-track promotions and selection for coordinator roles. She is a well-organized problem solver, whose decision-making skills thrive in demanding, high-stress environments.

Daeja Vogensen

Event Producer

Growing up in Wine Country, Daeja Vogensen realized early on how crucial tourism and travel is to communities. During college at California State University, Chico, Daeja nabbed a coveted internship with PRA in 2018. As her intern period came to end, the PRA team recognized her natural ability and passion for the industry and did not want to lose her. Thankfully, the feeling was mutual! Daeja joined the team full time as an Event Coordinator and has since been promoted to Event Producer. Daeja’s ability to stay organized and calm during stressful situations is one of her greatest strengths, and it was proven during a 20,000-person transportation event for a holiday party. As she recalls, “The two-day event was by far total madness but so worth every long night and no sleep. Nothing beats standing on a curb with your team and guide staff all night long!” When Daeja isn’t making sure thousands of people are getting to their destination on time, you’ll find the California native taking day trips to Bodega Bay or wine tasting through the Dry Creek Valley, cheers’ing with friends and family!

Contact: Daeja.Vogensen@PRA.com

Alex Granados

Experience Designer

Upon moving to San Francisco in 2008 to finish college, Alex had the immediate opportunity to join a team that was putting on a new music festival in the city. The collaboration and team efforts that brought this event to life was a huge motivation into changing her educational and career path. What was once a focused education in environmental studies quickly turned into a degree in hospitality. For the next few years, she assisted the music festival's team and in 2016 she found herself with the opportunity to join a small event design firm based out of the North Bay where most of its clients were part of San Francisco's social scene. Being surrounded by high profile clients and grand event expectations, her ability to stay calm and have an open ear and eye to collaborating was what took her career to the next level. She eventually found her way to PRA on the creative team as an Experience Designer, and she can't wait to see where this next step will take her. Contact: Alex.Granados@PRA.com

Ashley Mauritson

Wine Country Representative

 Ashley Mauritson first joined PRA in 2009 following an internship with the San Francisco Giants. As an Account Manager, Ashley managed clients from Pebble Beach to Wine County. In 2012, Ashley left PRA to live in Healdsburg and work in the wine industry following her wedding. During this time, she built lifelong relationships in the wine and event industry which are the foundation for her new role as Wine Country Sales Representative. A native to Sonoma County, Ashley attended UC Santa Barbara where she first fell in love with event planning. Ashley loves to host gatherings for friends and family at her home which she shares with her husband Cameron and three kids: Patrick, Maria and Nicholas. Contact: Ashley.Mauritson@PRA.com

Michael Costa

Senior Vice President, Business Operations

Michael brings more than twenty years of experience in executive management to the PRA team. In his role as Senior Vice President, Business Operations, Michael is responsible for developing and implementing business strategies to support company initiatives, while creating synergies and leverage opportunities throughout the PRA system.

Contact: Michael.Costa@PRA.com