Laurie Knapp
Chief Growth Officer
Wilbur brings more than two decades of high-end hospitality expertise to support PRA’s continued expansion across key markets
CHICAGO, July 21, 2026 —PRA, a leader in business events and destination management, today announced that seasoned hospitality executive Janet Wilbur has joined the organization as Global Sales Director, reporting to Laurie Knapp, Chief Growth Officer.
Wilbur brings more than 20 years of experience in ultra-luxury hospitality and global sales, having held leadership roles with some of the industry’s most respected brands. Wilbur brings a strong track record in ultra-luxury resort sales, including a Global Sales role with Belmond, part of the LVMH portfolio, where she managed worldwide accounts and surpassed revenue targets. During more than 15 years in Puerto Rico, she held sales leadership positions at St. Regis Bahia Beach and El San Juan Hotel, building expertise in corporate groups &, incentive travel business.
“Janet is an exceptional addition to our Global Sales Team,” said Knapp. “Her luxury‑hospitality market insights, relationship‑driven approach, and proven ability to grow strategic accounts align perfectly with PRA’s commitment to delivering high‑impact, meaningful experiences for our clients. As we continue to expand our global sales efforts, Janet’s insight and leadership will play a pivotal role in strengthening our partnerships and driving new opportunities.”
Throughout her career, Wilbur has collaborated closely with destination management organizations, cultivated strong industry partnerships, and remained engaged in professional organizations including FICP and MPI South Florida.
In her new role, Wilbur will focus on driving revenue from strategic accounts, supporting PRA’s network of destination teams, and championing PRA’s mission to deliver innovative, authentic, and sustainable business event experiences.
“PRA’s reputation for creativity, collaboration, and service excellence is unmatched in the Business Events industry,” shared Wilbur. “I’m inspired by PRA’s investment in meaningful client partnerships, and the passion of the teams across its destinations. I’m excited to join this world-class team and contribute to PRA’s continued growth and to help clients bring their most ambitious event visions to life.”
Clients and industry associates can connect with Janet Wilbur on LinkedIn or directly at Janet.Wilbur@PRA.com.
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