As VP of Production Services, Hohman brings a dynamic blend of strategic leadership, operational excellence and creative vision to PRA’s expanding portfolio of full-service business event offerings. In this role, she is charged with overseeing the day-to-day operations of PRA’s production services division focused on delivering consistent processes and best practices to optimize resource deployment, foster cross-functional collaboration and bring innovative, client-centric solutions.
Prior to PRA Production, Hohman served as the Executive Director of Integrated Production at George P. Johnson where she led the full production lifecycle for Google Cloud Next, scaling the event from a virtual event in five global live broadcast locations to over 30,000 attendees in person, in Las Vegas. Her key leadership execution spanned over 140 staff, multiple agencies and various internal workstreams, showcasing her ability to orchestrate complex, high-impact production programs with precision and agility.
Throughout her career, Hohman has held pivotal roles at Intel, Freeman and GPJ, directing and designing transformative brand experiences for large global brands including Toyota, PepsiCo, GE and Google to name a few. Her expertise spans live, virtual and hybrid platforms, with a focus on aligning creative execution with key business objectives, optimizing production strategies combines with high engagement value.
“I’m thrilled to begin this next chapter with PRA, leading a well-established production team at this exciting time of growth and market expansion and tap into my deep experience to open additional opportunities for growth,” said Hohman. “PRA’s commitment to creative innovation aligns perfectly with my passion for strategic planning and content-rich brand experiences. I look forward to leading the talented PRA team to push boundaries and deliver unforgettable event experiences.
