It is with heavy hearts that we share the unexpected passing of our cherished colleague and friend Dean Altvater on March 17, 2025, after a brief illness. No words can adequately express our deep sorrow in losing Dean, a powerhouse in our industry and a transformative leader in the meetings, incentives, conferences, and business events management sector.
Dean’s professional journey began almost four decades ago as a meeting planner, giving him insight from both sides of negotiations and unparalleled empathy for clients. Prior to joining PRA in 2017, he held national sales roles at the LA Convention and Visitors Bureau, Wyndham International, and Hilton’s luxury collection, including LXR Hotels & Resorts. Dean’s career is marked by a dedication to excellence. As an active member of FICP, he greatly impacted discussions and new initiatives in the field. He consistently fostered connections and collaboration among peers. He participated in numerous industry organizations, serving on the boards of the New Jersey and Westfield chapters of MPI and leading a committee for NYSAE. Dean was a founding board member of the New York chapter of ACOM and served as President of both the New York Chapter of the PCMA and MPI. All while making time to mentor the next generation of event professionals, he remained committed to advancing and strengthening the industry through his leadership and guidance.
Known for his vivacious personality, kind heart and contagious laughter, he built authentic, lasting relationships and strong connections with everyone he encountered. The PRA family is profoundly grateful for having worked with Dean, whom we consider a true friend. Our heartfelt thoughts are with his devoted family, close friends, longtime colleagues, and clients as they navigate the coming days.
We pay tribute to Dean’s legacy by living his mantra, “Always look up.” Maintain a positive outlook, even in challenging times.
