Press Release

A Message on Equality

Seasoned Experiential Marketing Executive Will Lead the Company’s Next Chapter of Growth.
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June 5, 2020

A Message from Mike Fiber, CEO of PRA

 

We are deeply saddened by the tragic events across our country with the senseless killings of George Floyd, Ahmaud Arbery and Breonna Taylor in recent weeks. We share in the deep angst and pent-up pain that is weighing so heavily across our nation.

Racial inequities have upended lives and torn communities apart across our country for far too long. Deep fractures in society are impossible to ignore, and unity is more essential than ever before. It is time that we all reflect and have difficult conversations on the topic of systemic racism and the social injustices people of color face each day.

PRA has an unwavering belief that our diversity as a country, and as an industry, makes us better. As an organization, we condemn all forms of racism, discrimination and social injustice.
Mike Fiber, CEO of PRA

But what is now painfully clear is that condemnation is not enough. Not being part of the solution ultimately makes us part of the problem – as an organization we cannot and will not remain silent on this issue.

 

In this time of shared anguish, we must pause and reflect. We must listen. We must learn. And, as we collectively begin to forge a new and better path forward, we must be more than passive observers. We must take action. As an organization, we are committed to understand, recognize, and support the actions we can take to help combat racial injustice and deliver positive change.

 

We hope you join us.

 

With sincerity,

Mike Fiber

 

 

About PRA

PRA is a leading U.S. business events and destination management partner that designs and delivers conferences, incentive programs, sales meetings, tradeshows, and more nationwide. Our integrated services span strategy and creative, content and production, destination programming, and end-to-end logistics, helping clients turn the power of place into innovative results that move people and transform outcomes. With 40+ years in the industry and coast-to-coast coverage, PRA is trusted by blue-chip organizations for programs in every major U.S. destination and, through select partners, around the world. Recognized repeatedly among Special Events’ “Top 25 DMCs,” PRA brings seasoned expertise, rigorous execution, and local insider access to every engagement. Learn more at pra.com.

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