In this pivotal role, Foley will oversee PRA’s operations across the Boston, New York, New Jersey, and Washington, D.C. markets and lead the regional teams with a focus on strategic direction, sales goals, client relationships, and team leadership. In addition, she will drive ongoing market development, elevate client and employee satisfaction, and champion process improvement initiatives, ensuring the highest levels of client service and team engagement.
With over two decades of experience in hospitality and events, and a leadership style rooted in collaboration, creativity, and a relentless focus on excellence, Foley has held key roles in both the hotel and destination management sectors. Having spent 15 years in the competitive Northeast market, she has cultivated a nuanced understanding of the region’s unique dynamics and has spearheaded complex initiatives, accelerating revenue growth and inspiring high-performing teams. She thrives on leading teams through strategic market expansion, crafting innovative sales approaches to deliver impactful client solutions.
“Her strong leadership will be instrumental in advancing our growth and continuing to deliver exceptional value to our clients in the Northeast region. We’re excited to welcome her to the team and look forward to much success, together.”
“I’m energized to begin this new chapter with PRA, and look forward to leading a well-established team, expanding market opportunities, and making meaningful contributions to our clients and colleagues alike,” shared Foley. “The Northeast region is a hub of creativity and opportunity, and I am eager to lead our teams in delivering unforgettable experiences in these vibrant and influential markets.”
Foley holds a CITP certification and has been an active member of the SITE Northeast chapter, most recently serving as immediate past co-president.
