Press Release
Our Next Chapter as PRA!
Today, AlliedPRA and its acquired offices of DSC, Briggs and Destination Nashville come together as the unified brand PRA.
PRA marks this next chapter of a sector-changing growth story as a business event management firm, working in all major destinations in North America, and beyond. PRA, an industry-leading brand built over decades, will continue to deliver proven core services with values rooted in humility, intensity and ownership.
The rebrand to PRA comes after a busy couple of years for the company, including the acquisition of DSC, based in Colorado, Briggs based in New York, and Destination Nashville based in Tennessee, as well as its own acquisition by blue chip private equity firm, CI Capital, alongside PRA’s management. Additional acquisitions and other growth initiatives are anticipated in the months ahead.
“The passion of our people, the power of our reach, and the authentic, open partnerships we share with our clients, partners, and each other, all come together to deliver on our core purpose at PRA – to deliver experiences which move hearts, minds and businesses forward,” stated Laurie Knapp, EVP, Global Sales & Marketing. “Our brand and our story convey our pride and appreciation for our past, our continued commitment to our core services delivered over decades, and our excitement about our future at PRA under one unified brand. We have the deepest bench of experienced and passionate team members in our sector’s broadest owned network in the Americas.”
Focus on geographic reach comes as a result of PRA’s accelerating entry into new markets and expanding service offerings. PRA’s new tagline, “Experience Anywhere”, reflects a rapid expansion of a deeply experienced, dedicated team with capacity to deliver event solutions anywhere in the world. The PRA Strategic Account Team works directly with clients to stage extraordinary event experiences with PRA in any destination to deliver consistent service and operational excellence.
In addition, PRA has also rolled out a new website to convey the company’s new brand and evolving vision while providing an enhanced user experience for the clients PRA serves.
PRA (pra.com)
PRA is a leading U.S. business events and destination management partner that designs and delivers conferences, incentive programs, sales meetings, tradeshows, and more nationwide. Our integrated services span strategy and creative, content and production, destination programming, and end-to-end logistics, helping clients turn the power of place into innovative results that move people and transform outcomes. With 40+ years in the industry and coast-to-coast coverage, PRA is trusted by blue-chip organizations for programs in every major U.S. destination and, through select partners, around the world. Recognized repeatedly among Special Events’ “Top 25 DMCs,” PRA brings seasoned expertise, rigorous execution, and local insider access to every engagement. Learn more at pra.com.
For information on our complete portfolio of services, please visit email: globalsales@pra.com.
Media Contact:
Michelle Kennedy
+1 619.577.2513
michelle.kennedy@pra.com
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