PRA Welcomes Industry Veteran Zachary Watson as
Director of Sales, Tradeshows

CHICAGO, April 28, 2026 —PRA, a leader in business events and destination management, today announced that Zachary Watson has joined the company as Director of Sales, Tradeshows, bringing more than two decades of experience driving strategy, enterprise partnerships and large-scale B2B event growth. Watson is positioned on the Global Sales team working under Danielle Cirami-Gillis, Senior Vice President, Strategic Partnerships.

With a career spanning major industry brands and multimillion-dollar portfolios, Watson has built a reputation for launching new vertical markets, expanding strategic accounts and cultivating long-term client relationships across complex tradeshow ecosystems. Most recently, he led the service provider market at Informa Market’s New Hope Network, overseeing key strategic relationships and supporting scalable, long-term growth across a portfolio serving the natural, organic and conscious consumer packaged goods industry.

“Zach brings a combination of deep tradeshow expertise, a strategic mindset, and a collaborative approach that aligns perfectly with PRA’s vision for this rapidly growing vertical, including audience‑led activations and in‑conjunction events,” said Gillis. “His track record of building strong client partnerships, growing territories, and helping sponsors think beyond the booth by turning show presence into meaningful engagement, revenue, and measurable results makes him an exceptional addition to our team.”

In his new role, Watson will focus on advancing PRA’s tradeshow sales strategy, deepening strategic relationships with organizers and sponsors, and supporting the company’s continued expansion across the U.S.

“I’m excited to join this leading event management firm at a moment when the tradeshow market is evolving faster than ever,” shared Watson. “PRA’s national footprint, reputation for service excellence and commitment to innovation creates an incredible foundation for growth. I’m looking forward to helping expand our presence in this space and developing impactful partnerships with show organizers to deliver solutions that meet the scale, complexity, and expectations of today’s events.”

Watson brings more than 20 years of experience across sponsorship, booth and media revenue, including managing large-scale territories, launching new verticals and growing strategic partnerships. His background spans enterprise sales, integrated events and digital strategy, and client-centric growth planning.

Clients and industry associates can connect with Zachary Watson on LinkedIn or directly at Zachary.Watson@PRA.com
 

Media contacts

Laurie Knapp

Chief Growth Officer