Greg Byrnes

Senior Regional Sales Manager

Greg’s background stems from his love for travel, people and global exploration. After studying International Tourism in Switzerland, Greg moved back to the US and has been working in the hospitality, tourism and business events industry now for 10 years. Greg is a proud Cleveland, Ohio native but is currently an “official” New Yorker having lived in Manhattan for a decade with his wife and son. Greg volunteers with SITE (Society for Incentive Travel Excellence) as the Senior Advisor to the board for the Northeast Chapter and was president in 2018. Greg also serves on the Tomorrow’s Leaders team for the Cystic Fibrosis Foundation. When not working or volunteering, you can find Greg running in Central Park, hanging out with his family or eating his way through NYC’s 25,000 restaurants!

Contact: Greg.Byrnes@PRA.com

Kiersten Olson

Regional Sales Manager

Kiersten is a passionate destination management expert dedicated to ensuring a fun-filled experience for clients and guests alike from conception to completion. With a background in Hospitality and Marketing, Kiersten brings 8 years of Destination Management experience to her work. PRA NYC is the third PRA office she's been a part of, South Florida and Nashville being her prior destinations! When not creating memorable events and experiences, she can be found spending time running, enjoying pilates, traveling the United States and International destinations or spending time outdoors with her boyfriend and two rescue dogs in one of many New York City's parks!

Becky Nadeau-Hager

Regional Director of Experience Design

Becky is from Massachusetts and was introduced into the hospitality industry at a young age. With a chef as a father, she grew up in the kitchen and planning clam bakes with the family catering business. After graduating with a degree in Hospitality at the University of Massachusetts, she packed her bags and moved to California. There she started working at a local DMC and fell in love with the ability to be creative in a fast paced environment. Being a true East Coast girl at heart, the sunny skies could not keep her away and she returned to the east coast to New York City.

Contact: Becky.Hager@PRA.com

Jessica Oliva

Senior Experience Designer

Jessica Oliva is a native New Yorker, having grown up in Brooklyn. She received her bachelor’s degree in early childhood education with a minor in art. When faced with a career crossroad, Jessica took a chance to work in the events department at a popular NYC restaurant. She quickly fell in love with the high energy, creative, fast paced hospitality industry! After working behind the scenes for an upscale restaurant, Jessica moved on to a private club in the Financial District where she handled both weddings and corporate clients. It was after a few years that Jessica decided she wanted to see more of NY and be a part of larger events when she sought out and landed her role at PRA. Jessica’s creative mindset and attention to detail make her an essential part of the Northeast team!

Contact: Jessica.Oliva@PRA.com

Samantha Lazur

Events Manager

Samantha Lazur is a 2019 graduate from the University of Delaware with a degree in Hospitality Business Management. She has always had a passion for event planning and the hospitality industry, which is why she chose this career path. Samantha is personable and outgoing and loves to seek out fun and exciting things to do in cities throughout the world making her an ideal brain for an Experience Designer! When Samantha isn’t finding the best options for her clients, she is exploring new areas of New York, traveling or being active outdoors. She is also a certified Level 1 Wine Sommelier and has her New York Real Estate License.

Contact: Samantha.Lazur@PRA.com

Alanna Conte

Regional Director of Events

Alanna Conte was born and raised in a big family just across the river in the suburbs of Union County New Jersey. Alanna earned her BA in Business Administration at Neumann University in Pennsylvania. She found her way back to the tri-state area after college and fulfilled her lifelong dream of living and working in New York City. Born into a family of restauranteurs and events professionals, and coming from a background in restaurant and event management Alanna joined the team in April of 2017. Contact: Alanna.Conte@PRA.com

Christina Matthias​

Senior Event Producer

After Christina graduated from James Madison University, she pursed a career in Marketing Administration in her hometown of Frederick, MD. While there, she discovered her passion in event management through planning and coordinating a range of events for her company including seminars, trunk shows, health fairs and running festivals. Outside of work, Christina can be found enjoying the various wineries and hiking trails around her new home in Leesburg, VA with friends and family.

Contact: Christina.Matthias@PRA.com

Michael Costa

Senior Vice President, Business Operations

Michael brings more than twenty years of experience in executive management to the PRA team. In his role as Senior Vice President, Business Operations, Michael is responsible for developing and implementing business strategies to support company initiatives, while creating synergies and leverage opportunities throughout the PRA system.

Contact: Michael.Costa@PRA.com