The Power of Local Partnerships

After a hurricane hit a client’s local area, they were unable to plan or travel outside of their destination for an incentive program scheduled just two days later in New Orleans. PRA’s forethought—utilizing an appropriate force majeure clause with suppliers and strong local partnerships—allowed us to alleviate the client’s concern. When the client said “Go” post hurricane, PRA recreated the program in 45 days—and the client didn’t incur any penalties and attendees had an amazing incentive experience.

Challenge

The initial objective was to create a unique destination experience to reward top performers from their dealer certified used vehicle teams. However, once the hurricane hit, new challenges arose to: cancel the event, recover deposits, recreate the event in just 45 days, and ensure attendees still receive an elevated experience.

Solution

Once the client was operable, they were ready to move ahead with the program. This required us to recreate the entire program 45 days later. In some cases where specific elements were not available over the new dates, we created alternatives that were still in line with their business objectives and the experience they wanted to create for their award winners. None of the guests were aware that this was not the original plan! PRA New Orleans was able to leverage supplier relationships so that the client did not incur cancellation fees and provide an amazing incentive experience for their winners.

115 Attendees over 3 Days

Second Line Parade brought an interactive spirit of New Orleans to attendees

10 Total events were able to be rescheduled at no cost to client or attendee experience

In Their Words

“Our guests were raving about both the execution of the event and the amenities that were provided. We wanted to create an event that met the comfort level of our executive guests, yet delivered a fun, memorable, and unique experience. PRA had the know-how to get ahead of potential issues and identify the needs of our guests.”

Client