Heather Tofson, CSEP, DMCP

Regional Vice President, Mountains West

Heather has been with PRA since 2006 and has had the opportunity to work from the ground up, which has been instrumental in her success selling and executing the ultimate group experiences for clients visiting from around the World. She began her career with PRA in the Northern California office and now has the pleasure of overseeing the Mountains West Region. Her passion for the events industry is apparent in her award-winning client events, past Presidency of the ILEA-NCC chapter and active involvement in FICP, MPI, SITE and PRA Committees. Outside of the office she enjoys spending time with her husband, Tyler, sons Briggs and Jack and dog, Finley.

Contact: Heather.Tofson@PRA.com

Caplin Lawrence

Regional Director of Experience Design

Caplin joined the PRA family starting in 2016 as an Experience Designer with the Chicago office. With a love for creativity, she applies passion to her work by designing experiences that leave a lasting impression on attendees. She volunteers her time as a member of MPI, holding previous positions on the Board of Directors and as a committee co-chair. With the excitement of joining the PRA Mountains West Region, Caplin brings a unique perspective on ways to showcase the Rocky Mountains and Lake Tahoe. In her free time, Caplin enjoys attending concerts, traveling, trying new restaurants, and time with friends and family!

Contact: Caplin.Lawrence@PRA.com

Aspen Krajewski

Regional Director of Events

Aspen joined PRA as an Account Manager for the Hawaii office in 2015. During her time in the aloha state, she held titles and responsibilities in sales, experience design and event management. After a great three years, she decided to trade-in her surfboard for snow skis and relocate to Colorado. As Regional Director of Events, she is responsible for creating unforgettable experiences for large full-service programs.

Aspen began her event planning career at Texas Tech University while working towards a degree in Restaurant, Hotel and Institutional Management, and comes to PRA with 12 years of event planning experience.  In her free time, Aspen and her husband enjoy being tourists in their own town, exploring the best restaurants, breweries, hiking trails and locals-only spots that make Colorado such a unique destination.

Contact: Aspen.Krajewski@PRA.com

Christina Alling

Regional Director of Sales

Christina has a decade of operations and sales experience in the hospitality industry, including Hyatt Hotels and Destination Hotels & Resorts. As the Director of Business Development for PRA's Lake Tahoe location, she partners with our local hotels, establishing our preferred supplier list, and designing and executing our Lake Tahoe client programs. She brings exceptional creative and operational expertise to the job and has received top service ratings within the PRA client services team for her customer relationships and flawless program execution. Contact: Christina.Alling@PRA.com

Mat Baer

Director of Business Development

A Salt Lake native with a deep hospitality and events background. Mat began his hospitality journey by cutting class to ski Snowbird or Park City on powder days. For over three decades, Mat filled management roles in sales, F&B, banquets, and event services at resort properties including his family-owned Wyoming guest ranch, Utah’s Zermatt Resort, Montage Deer Valley and Stein Eriksen Lodge. In 2016, Mat joined the University of Utah as Associate Director of Sales and Marketing, booking stadium and arena events with the world’s premier sports, music and entertainment promoters. Career event highlights included work with the NBA, NCAA, Supercross, US Ski Team, and Live Nation, as well as working with corporate groups hosting general sessions exceeding 20,000 attendees. Mat loves all things Utah and enjoys live music, skiing, snowmobiling, golfing, fly fishing, playing ice hockey and serving as ‘team mom’ for his daughter’s high school rugby team.

Sarah Anderson

Senior Event Producer

Sarah joined the PRA Utah team after planning events for a global nonprofit and working in hotel event sales . She began her career in the events industry while still a student at Michigan State University, where she found a passion for bringing programs to life and helping people create memories through meaningful experiences. Her work in restaurants and hotel operations has helped her ability to build events from the ground up with the knowledge of what is required behind the scenes to make a program successful. After living in both Chicago and Dallas, she is happy to be back closer to nature in Park City, having fallen in love with the mountains while working seasonally in Jackson Hole during college. In her free time, she enjoys traveling with friends and spending as much time outside as possible hiking with her dog, backcountry camping and cross-country skiing. Contact: Sarah.Anderson@PRA.com  

Laura Falter

Sales Coordinator

A local resident of Park City for over 20 years, Laura brings years of experience coordinating and supporting events across sales industries. Prior to PRA, she most recently worked for a 5-star ski-in ski-out resort. In addition to hospitality, Laura has a background in financial services, marketing, and communications from the health care industry. She is passionate about providing high level service and a positive customer experience as well as volunteering in her local community. Laura loves spending time visiting with her two adult daughters and Saturday mornings in the fall watching college football. She enjoys hiking, snowshoeing, backcountry skiing and anything outdoors in the mountains with her husband Erik and their two golden retrievers.

Emily Walker

Event Producer

Emily is a passionate Event Producer with 10+ years of production experience. She is a connector who loves to bring people together. In and out of her professional life, she is always finding herself in the middle of planning fun and memorable events for the people around her. She has leveraged her experience working with diverse productions in different spaces into creating a coordination style that is unique. She specializes in personalizing distinct events for each client and handling stressful event situations with grace. Her signature is incredible attention to detail and structured + logistical event flow. Emily loves trying new restaurants, backpacking, live music, and anything outside. In her free time, you can find her in the High Uinta Mountains of Utah, spending time with her boys, or at the newest restaurant offering in Salt Lake City.