Heather Tofson, CSEP, DMCP

Regional Vice President, Mountains West

Heather has been with PRA since 2006 and has had the opportunity to work from the ground up, which has been instrumental in her success selling and executing the ultimate group experiences for clients visiting from around the World. She began her career with PRA in the Northern California office and now has the pleasure of overseeing the Mountains West Region. Her passion for the events industry is apparent in her award-winning client events, past Presidency of the ILEA-NCC chapter and active involvement in FICP, MPI, SITE and PRA Committees. Outside of the office she enjoys spending time with her husband, Tyler, sons Briggs and Jack and dog, Finley.

Contact: Heather.Tofson@PRA.com

Christina Alling

Director of Business Development

Christina has a decade of operations and sales experience in the hospitality industry, including Hyatt Hotels and Destination Hotels & Resorts. As the Director of Business Development for PRA's Lake Tahoe location, she partners with our local hotels, establishing our preferred supplier list, and designing and executing our Lake Tahoe client programs. She brings exceptional creative and operational expertise to the job and has received top service ratings within the PRA client services team for her customer relationships and flawless program execution. Contact: Christina.Alling@PRA.com

Caplin Lawrence

Regional Director of Experience Design

Caplin joined the PRA family starting in 2016 as an Experience Designer with the Chicago office. With a love for creativity, she applies passion to her work by designing experiences that leave a lasting impression on attendees. She volunteers her time as a member of MPI, holding previous positions on the Board of Directors and as a committee co-chair. With the excitement of joining the PRA Mountains West Region, Caplin brings a unique perspective on ways to showcase the Rocky Mountains and Lake Tahoe. In her free time, Caplin enjoys attending concerts, traveling, trying new restaurants, and time with friends and family!

Contact: Caplin.Lawrence@PRA.com

Laura Sharpe

Experience Designer

Laura Sharpe is a strategic force within PRA's Mountain Region. Her imagination and creativity create corporate events and incentive programs that clients and attendees value.  Laura is responsible for supporting the overall sales effort though vendor relationships, creative proposal creation, and program costing. Laura moved to Park City after graduating from Saint Michael’s College in Burlington, Vermont with a degree in Anthropology and Sociology. In her free time she can be found hiking with her dog, biking, skiing, and enjoying all that Utah has to offer.

Contact: Laura.Sharpe@PRA.com

Christie Dilloway

Event Producer

Christie Dilloway is an experienced event professional, with an impressive resume that even includes the Olympics! She's ready to bring those world-class skills to your next corporate meeting, incentive or sales program in Utah.

Contact: Christie.Dilloway@PRA.com

Sarah Anderson

Event Producer

Sarah joined the PRA Utah team after planning events for a global nonprofit and working in hotel event sales . She began her career in the events industry while still a student at Michigan State University, where she found a passion for bringing programs to life and helping people create memories through meaningful experiences. Her work in restaurants and hotel operations has helped her ability to build events from the ground up with the knowledge of what is required behind the scenes to make a program successful. After living in both Chicago and Dallas, she is happy to be back closer to nature in Park City, having fallen in love with the mountains while working seasonally in Jackson Hole during college. In her free time, she enjoys traveling with friends and spending as much time outside as possible hiking with her dog, backcountry camping and cross-country skiing. Contact: Sarah.Anderson@PRA.com  

Michael Costa

Senior Vice President, Business Operations

Michael brings more than twenty years of experience in executive management to the PRA team. In his role as Senior Vice President, Business Operations, Michael is responsible for developing and implementing business strategies to support company initiatives, while creating synergies and leverage opportunities throughout the PRA system.

Contact: Michael.Costa@PRA.com