CHICAGO, IL, November 11, 2025.
PRA, a leading national U.S. business events management company supporting clients’ off-site business events such as corporate meetings, incentive travel programs and conferences, today announced the appointment of Bob Priest-Heck to the company’s Board of Directors, effective November 7.
Priest-Heck brings over three decades of leadership experience in the events and experiential marketing industry. Most recently, he served as Chief Executive Officer of Freeman, where he guided the company through a transformative period of innovation and global growth. During his tenure, Priest-Heck broadened the company’s service offerings, championed digital and technological transformation, and fostered a strong, values-driven culture. He is currently engaged in a partnership with San Diego State University L. Robert Payne School of Hospitality and Tourism Management to advance the hospitality, tourism, and event industries. The International Association of Exhibitions and Events recently awarded Priest-Heck its 2025 Lifetime Achievement Award.
Priest-Heck will work closely with PRA’s leadership team, the company’s private equity partner EagleTree Capital, and the rest of the Board to support PRA’s long-term strategic vision.
“I’ve had the privilege of working alongside some of the most passionate professionals in the events industry, and PRA stands out as a company that truly understands the power of experience to drive business results,” said Priest-Heck. “I’m excited to join the PRA Board, work with the team at EagleTree and contribute to its continued success as the company redefines what’s possible in business event management.”
“We are fortunate to add Bob to the PRA Board,” added Anup Bagaria and Michael Struble, from EagleTree. “We’ve had the good fortune to know and work with Bob for many years and having someone of his caliber join our board is truly an honor.”
