Our Work

Elevated Glamping in Lake Tahoe

Our Lake Tahoe team was tapped to design a highly curated, three-day experience for a global energy council conference of C-suite executives accustomed to the very best. Set against the striking outdoor scenery of Edgewood Tahoe Resort, the program blended high-end hospitality with natural immersive, destination-driven storytelling.

Over three days, attendees moved through a series of touchpoints designed with intention: multiple general sessions, curated dining experiences, immersive boating and gifting activations, and a destination experience in Truckee. Even unscheduled moments—like the first evening’s recommended dine-arounds—were intentionally shaped to extend the experience beyond the agenda.

Venue

Edgewood Tahoe Resort, Lake Tahoe

Industries

Energy Solutions

Services Provided

Themed Events & Decor
Content Design & Production
Experience Design

Lakeside terrace overlooking Lake Tahoe.

Challenge

Upscale the Camping Experience

With a discerning audience and expectations set squarely at a luxury level, the program required a balance of polish, creativity, and authenticity, all while leaning into local history. Things became more complex when several key elements shifted a few weeks before the event. The team needed to rethink and pivot aspects of the experience on a compressed timeline without sacrificing quality.

Designing for Tahoe also came with its own nuances—how to evoke a sense of place that still felt distinctly Tahoe—warm, natural, and elevated—rather than seasonal or expected. Production complexities added additional layers, including managing guest flow across multiple environments, incorporating immersive activations, and delivering a cohesive, elevated design that balanced storytelling with seamless execution.

100

C-Suite guests
3

Days of Programming
360

Minutes of curated experiences

Rustic lodge dining room with lake views.

Solution

Next Level Glamping

Inspired by a Happy Camper theme, the Tahoe team landed on an elevated camping—glamping—concept which felt rooted in place, elevated, and designed to capture the spirit of Tahoe.

The environment unfolded organically throughout the event experience. During the reception and on-site dinner, guests flowed from the main dining space out onto the patio and lakeside lawn, drawn by sunset views, cocktail bars, and live entertainment. Every transition was intentional—guiding movement while encouraging discovery.

Design details grounded the experience in authenticity: hand-crafted farm tables, oversized king’s tables, canoe displays, and lounge seating with Adirondack chairs, blankets, and canvas tents. Natural textures, lantern lighting, and evergreen accents created warmth as daylight shifted into the golden hour.

Northern California-based musician Patrick Walsh performed throughout the evening, bringing his signature “CaliCountry” sound—a blend of vintage country, Delta blues, and folk—adding a dynamic, lived-in energy that felt distinctly local and perfectly aligned with the elevated camp-style aesthetic.

Immersive activations throughout the evening extended the narrative: Guests boarded vintage wooden boats for storytelling tours inspired by Tahoe’s casino-era history, complete with live mob-style characters. Casino tables and whiskey tastings added intrigue, while an interactive gifting experience invited guests to choose from curated local goods, including 300 snack items and 100 custom tote bags.

The end result? An experience that felt deeply connected to Tahoe: relaxed but refined, immersive but never overdone, with ties to local history and experiences. It couldn’t be replicated anywhere—it could only exist in Lake Tahoe, leaving clients with a deeper connection to Tahoe.