Drawing on decades of local insights, deep venue knowledge and creative ingenuity, the Nashville team delivered a multiday experience that overcame space challenges, elevated Gaylord’s brand and wowed attendees.
The Nashville team built a greenery-filled cocktail space as a stunning backdrop for the progressive dinner in the exhibit hall. A dramatic façade entrance created a more intimate space leading into dinner where a long communal table was framed by cabana structures, chandeliers, greenery, and custom windows.
Post dinner, local songwriters shared the stories behind their hit songs in a Nashville songwriter showcase, blending the authenticity of local songwriters with polished production design.
The team also curated activities with local artisans including a pour your own candle in a cocktail glass experience, complete with scent sampling and personalized creations, reinforcing Nashville’s creative culture. The evening closed in an after-party lounge, complete with comfort food, slippers and cozy décor.
As a final touchpoint, the team flipped a restaurant into a brunch event space with live music before guests departed Nashville.
Throughout the event, the Nashville team reinforced PRAs reputation as Gaylord’s trusted partner, capable of converting any space into an experience filled with memorable moments.
