Our work
Our Work
Fire & Ice in the Heart of the Desert
Challenge
This event is a yearly repeat program at the same resort along with a large majority of repeat attendees. With discerning attendees and strict transfer time limitations, offsite venue options were limited. Our client selected a venue the group has been to in the past, so the PRA Arizona team had to get creative and transform the space to make it feel brand new to this VIP group.
Solution
Wanting to stay away from traditional Western themes while enhancing the beauty of this natural venue, we designed a unique fire & ice event – the first ever done in this location. We utilized the venue’s outdoor space to showcase fire, with its built-in fire pits and rugged landscape creating the perfect backdrop. The indoor space, a gorgeous wooden barn, remained closed until dinner service, allowing for a spectacular reveal of icy glow tables and fog covering the ground. Every enhancement was thoughtfully chosen to reflect the theme and transform the space, including fire dancers, interactive food stations, and sleek seating in the ‘ice lounge’.
A fog-filled barn created an icy surprise for guests as they entered the dinner space.
Torch-wielding chefs provided dinner and a show as they cooked entrees.
