Our Work

Fire & Ice in the Heart of the Desert

fancy ice and fire convention room

At a Glance

With ‘hot’ entertainment and ‘cool’ furniture and decor, PRA Arizona created an unforgettable fire & ice event in the heart of the desert. The VIP group experienced a transformed desert venue complete with flaming entrees, compelling entertainers, and surprises around every corner.

warehouse decorated with fire theme

Challenge

This event is a yearly repeat program at the same resort along with a large majority of repeat attendees. With discerning attendees and strict transfer time limitations, offsite venue options were limited. Our client selected a venue the group has been to in the past, so the PRA Arizona team had to get creative and transform the space to make it feel brand new to this VIP group.
  • 180
    Attendees
  • 1
    Ice Lounge
  • 5
    Fire Dancers
man cooking meat with fire thrower

Solution

Wanting to stay away from traditional Western themes while enhancing the beauty of this natural venue, we designed a unique fire & ice event – the first ever done in this location. We utilized the venue’s outdoor space to showcase fire, with its built-in fire pits and rugged landscape creating the perfect backdrop. The indoor space, a gorgeous wooden barn, remained closed until dinner service, allowing for a spectacular reveal of icy glow tables and fog covering the ground. Every enhancement was thoughtfully chosen to reflect the theme and transform the space, including fire dancers, interactive food stations, and sleek seating in the ‘ice lounge’.
culinary-icon

A fog-filled barn created an icy surprise for guests as they entered the dinner space.

torch-icon

Torch-wielding chefs provided dinner and a show as they cooked entrees.

ice-cream-icon

A liquid nitrogen ice cream station finished the night off with sweet frozen treats

In Their Words

“The PRA team was very responsive and understanding throughout the process and our many changes and requests. They also did a great job working with our budget and understanding our vision and budget restrictions – and made it all happen perfectly!”

Client

Related Case Studies

Sales Incentive Meeting Reaches New Heights
Our work

11 Activities | 650 Attendees

Sales Incentive Meeting Reaches New Heights

Our Hawai’i team elevated a Sales Incentive Meeting for the second consecutive year. New inspiration for repeat winners was needed for a much loved but familiar, destination. With their deep local expertise, innovative mindset, and sound strategy, the team delivered a new,
inspired experience

Read more
An Arc of Services for Circle of 
Excellence Program
Our work

5 Days | 550 Attendees

An Arc of Services for Circle of 
Excellence Program

Thirty years after its doors opened for the first time, PRA Nashville officially honored the occasion of its milestone emerald anniversary with a grand celebration in Music City, where it all started.

Read more
Driving Destination Support for the Industry’s Largest Tradeshow
Our work

12 Years supporting | 4000 Attendees

Driving Destination Support for the Industry’s Largest Tradeshow

With its 12-year track record, the PRA Las Vegas team was primed to be the exclusive destination management company for IMEX America 2024. Beyond streamlining tradeshow transportation for thousands of attendees across more than a dozen hotels, PRA also orchestrated high-impact ICW (In Conjunction With) events for sponsors and exhibitors, while supporting the signature IMEXrun along the iconic Vegas Strip.

Read more

Ready to Create What's Next?

Tell us about yourself and your event, and one of our experts will reach out to you shortly.

Let's Connect