Cory Rosenberg Joins PRA as Regional Vice President

CHICAGO, March 19, 2024 – PRA, a leader in the Business Events industry, is pleased to welcome Cory Rosenberg as Regional Vice President, leading the Northeastern teams in New York, Boston and Washington, D.C. markets.  Rosenberg will focus on strategic planning and implementation, revenue generation, developing client relationships and team leadership. In addition, as a member of the PRA Business Management Team (BMT), Rosenberg will play an integral role in developing and implementing key initiatives.

With 20 years of experience in hotel sales, meetings and events, Rosenberg has led award-winning sales teams at some of the world’s largest hotel brands in North America. In his role prior to joining PRA, he served as Senior Regional Commercial Director for Selina Hotels, responsible for increasing sales and market penetration by creating new strategies for expanding reach and driving revenue. He led global planning and strategy, coordinating with over 100 hotels in 25 countries and initiated international partnership with major travel agency partners. In addition to his hotel experience at Selina, InterContinental and Kimpton hotel brands, he also served as the Regional Vice President of NYC & Company, New York City’s Convention and Visitors Bureau, where he managed the convention sales team charged with promoting the destination to international third-party planners, corporate, association and incentive accounts. Rosenberg brings a wealth of sales experience with deep connections to industry partners, which will benefit PRA as the company continues its strategic growth plans in the northeast region.

“Cory is a proven sales leader with an exceptional track record of driving results, while delivering accelerated growth,” shared Michael Costa, PRA Senior Vice President, Business Operations. “He brings extensive sales experience serving a wide variety of clients and customizing strategies to meet their business needs with special attention to exceptional service. His vast and wide range of hotel experience and destination knowledge will help drive key growth strategies and new business development in New York and throughout the region. We are thrilled to welcome Cory to the PRA team and look forward to much success together.” 

Rosenberg has served on the Board of Directors for Professional Convention Management Association (PCMA) Southwest Chapter and was recognized as a ’40 Under 40′ rising star by Connect Meetings.  He earned his Bachelor of Business Administration in Hospitality and Tourism Management from the University of Massachusetts and is currently based in New York City. Connect with Cory Rosenberg on LinkedIn or directly at Cory.Rosenberg@PRA.com