Press Release

PRA Welcomes Brandon Hale as Sales Director, Production Services

 
Seasoned sales leader to accelerate business development and expand PRA Production Services’ creative, production and digital solutions footprint 
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February 2, 2026

 

CHICAGO, February 3, 2026 – PRA, a leader in business events, production services and destination management, today announced the appointment of Brandon Hale, Sales Director for PRA Production Services reinforcing the company’s commitment to delivering innovative, creative, production and digital solutions for clients nationwide.  
Brandon Hale_Headshot

 

In this key sales role, Hale will identifypursue and secure new business opportunities while driving market share growth across the event and experiential landscape. A seasoned sales and strategic partnerships leader, Hale brings nearly 20 years of experience across live entertainment, hospitality, media and technology sectors. He has built a career developing high-impact programs, cultivating strong partnerships, and shaping brand experiences that elevate revenue and deepen client engagement.

 

Most recently, Hale served as National Director of Membership and Strategic Partnerships for Live Nation Entertainment’s House of Blues, where he led corporate membership strategy across eight markets and launched a national program that expanded the brand’s corporate footprint. Previous roles saw him guiding sponsorship and marketing strategies for iconic venues, creating custom brand activations for large scale, industry leading clients such as Heineken USA, Wintrust and Shure Audio.

“Bringing Brandon on board represents a major step forward in our commitment to production excellence.” 

Melanie Hohman, Vice President, Production Services

“His specialized knowledge in concert production and immersive festival environments adds a dynamic new layer to our team. We look forward to leveraging Brandon’s unique perspective to take PRA Production Services to exciting new heights and deliver even more impactful experiences across the globe.”

 

“I was drawn to the opportunity to help expand a production platform that is already setting the bar for excellence in our industry,” commented Hale. “PRA’s vision for growth, paired with its commitment to innovation and collaboration, aligns perfectly with the kind of work I’m passionate about. I’m excited to contribute to the next chapter and help bring even more unforgettable experiences to life for our clients.” 

 

Connect with Brandon Hale on LinkedIn or directly at Brandon.Hale@PRA.com.

 

About PRA

PRA is a leading U.S. business events and destination management partner that designs and delivers conferences, incentive programs, sales meetings, tradeshows, and more nationwide. Our integrated services span strategy and creative, content and production, destination programming, and end-to-end logistics, helping clients turn the power of place into innovative results that move people and transform outcomes. With 40+ years in the industry and coast-to-coast coverage, PRA is trusted by blue-chip organizations for programs in every major U.S. destination and, through select partners, around the world. Recognized repeatedly among Special Events’ “Top 25 DMCs,” PRA brings seasoned expertise, rigorous execution, and local insider access to every engagement. Learn more at pra.com.

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