South Florida Business Events Market Leader Joins PRA in Its Next Chapter of Growth

CHICAGO, February 19, 2019 – PRA Business Events, Inc., a leader in the Business Events industry, with the broadest owned network of offices in the Americas, has acquired Koncept Events, a sector leader in South Florida, Mexico and the Caribbean. This strategic move significantly expands PRA’s reach into this important marketplace. 

Koncept Events leadership, Hillary Smith, CMP, CSEP and Angie Nelson, will continue in leadership roles within the PRA system. Smith will serve in the newly created role of Executive Creative Director for the PRA system. Nelson will serve as General Manager of PRA South Florida.

Founded in 2007, the award-winning Koncept Events team, which will now operate as PRA South Florida, and continue to specialize in event design, transportation solutions, entertainment, and a wide variety of interactive activities and experiences unique to the South Florida, Caribbean and other adjacent markets. The Koncept Events team has established strategic relationships with many leading hotels, event venues, and hundreds of business partners throughout the region in support of their clients’ critical business objectives.

Koncept Events sets the creative standard for excellence in its destinations with a well-earned reputation for innovation, leadership, ingenuity and professionalism. Koncept Events has deep knowledge, and a tenured and widely-known dedication to the quality of its solutions, delivered to many of the world’s most respected brands.

Smith commented, “Our team takes enormous pride in the successful business we have built over the last 12 years, to a strong position in a highly competitive market space. We have grown and thrived through ingenuity, tireless persistence for perfection, and dedication to our craft.  As part of the PRA family, we will continue our devotion to our clients, our partners, and each other, through one-of-a-kind experiences. As a member of the market-leading PRA family, we are invigorated by what we can do together to redefine our important corner of the Business Events industry. We are committed to the growth strategy well underway at PRA. As part of the PRA family, our amazing team, will now have a stronger support system, and a broad footprint to activate amazing destination experiences anywhere in the world. We are thrilled about what the future holds for our business with PRA.” 

“It continues to be an exciting time at PRA as we expand our team in a region our clients value.” stated Tony Lorenz, CEO of PRA. “As a leader in a highly competitive landscape, Koncept Events has always brought their A-game to our sector of the business events industry. Koncept Events, now operating as PRA South Florida, delivers an even stronger solution from our sector in the important Florida market, and beyond. The team is comprised of leaders who deliver creative, and innovative experiences as an expanding core competency at PRA.”  

Lorenz continued: “We have grown our business over the last two years through our alignment with the best talent this industry has to offer. Our team at PRA plays a leading role in our continued path to re-shape the way in which our sector contributes to the overall Business Events landscape. We welcome Hillary, Angie and their team to the PRA family in anticipation of our next exciting chapter ahead – together.”

 PRA (pra.com)

Headquartered in Chicago with 27 offices throughout North America, PRA is a leading business event management firm, creating experiences which move hearts, minds, and businesses forward. Through its ownership of events and communication agency One Smooth Stone, PRA offers end-to-end integrated solutions for event experiences. PRA blends Passion, Reach and Authenticity to consistently deliver incomparable experiences that engage participants and exceed business goals.

PRA’s reach runs deep, delivering value to millions of participants over nearly 40 years in every major destination across North America and beyond.