Seasoned Hospitality Expert to Lead Regional Teams to Deliver Enhanced Client Event Experiences

CHICAGO, August 5, 2025 – PRA, a recognized leader in the Business Events Industry, announces the appointment of Gayle Klein as its new Regional Vice President for Northern California and Seattle. This marks a strategic step in further refining our presence in the West Coast region. Heather Matusiak will continue to lead and oversee Southern California and Las Vegas in her role as the Regional Vice President.

In her new role, Gayle will lead the regional team with a focus on strategic direction, sales goals, client relationships, and team leadership. In addition, as part of the PRA Business Management Team, Klein will play an integral role in client experience, team development and performance, ensuring the highest levels of client service and team engagement.

Klein brings nearly two decades of diverse leadership experience across the hospitality, event production, and business sectors. Her career began on the hotel side, with leadership roles for premier resort brands, including the Four Seasons, Fairmont and Kimpton Hotels heading up conference services and catering. She consistently exceeded sales goals through exceptional client experiences managing complex programs and high-impact events seamlessly as a trusted partner to clients and internal teams.

“A proven leader with an exceptional track record, Gayle is known for her strategic vision and client-focused approach, having built strong teams, delivering operational excellence, and extraordinary event experiences for valued clients,” shared Michael Costa, PRA Senior VP, Business Operations New York. “Her vast and solid experience will help drive key growth strategies and new business development, while increasing brand awareness and client engagement. We’re excited to welcome her to the team and look forward to the impact she’ll make.”

“I am so thrilled to be joining the super talented Northwest team at PRA. This destination is my favorite place in the whole world. I want everyone who visits to love it as much as I do and experience all the area has to offer.” – Gayle Klein, Regional Vice President, Northern California & Seattle

Originally from Canada, Klein holds degrees in Communication Studies and Sociology from Wilfrid Laurier University, and a master’s degree from the University of Western Sydney in Australia. Having previously called the San Francisco Bay Area home for over 13 years, she’s excited to return—with her husband and two children. Klein looks forward to showcasing the region’s unique character to elevate client events through innovation, community engagement, and commitment to excellence.