Project Description
Delivering Outstanding Education + Networking in a Digital Environment
In partnership with the International Trademark Association, PRA produced a highly-attended and successful digital engagement for the association’s annual meeting of members, creating engagement opportunities between exhibitors and attendees.
Challenge
When INTA pivoted from an in-person meeting to a virtual environment, they needed a consultative partner to help the organization navigate various technology platform options and best in class engagement strategies.
3,420
Attendees
85%
Participation Rate
4 Technology Platforms
1 Integrated Experience
Solution
The PRA One Smooth Stone (OSS) team used a consultative approach and strategic insights to construct and produce a highly interactive digital engagement with education tracks, networking opportunities, an extensive virtual exhibit center and hospitality building that would not only be successful but deliver solid results.
Registered attendees had 85% participation rate
4 technology platforms that integrated to create one cohesive attendee experience
47 presentation broadcasts by 203 presenters
40 INTA education sessions
31 social networking digital experiences
54 exhibit booths
3 hospitality buildings with 23 live events
15 corporate meetups
“You, and the teams you assembled, helped us execute an incredible meeting with innovative solutions. You introduced us to new technologies and coached us on the best delivery of a virtual meeting compared to an in-person event. It truly was the best show ever.”
-INTA Meeting Team
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Contact us directly
One Smooth Stone
PHONE
1. 630.969.1800
