Why You Should Consider a Digital Experience when an In-Person Event is Cancelled
Cancelling a face-to-face event is traumatic, costly and emotional. Gone is the opportunity to engage an important target audience, not to mention the lost opportunity cost by not achieving the business outcomes the event was designed to produce.
Live event organizers are very adept at planning for all sorts of contingencies, yet some risks are nearly impossible to predict, much less mitigate. Today, it’s COVID-19, or Coronavirus, a health scare which has already led to a number of major event cancellations worldwide.
PRA’s event and communication agency, One Smooth Stone, has extensive experience in creating digital experiences that complement the dynamics of in-person gatherings. The experts at One Smooth Stone can lead the process and help in the selection and implementation of a technology platform that is right for your unique business objectives.
We invite you to download our latest whitepaper, “The Show Must Go On! Why You Should Consider a Digital Experience when an In-Person Event is Cancelled” to learn about the benefits and best practices of producing a digital meeting experience.
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